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Chapter 35—Uses and Gratifications

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Title:
"WHY: GUYS PLAY VIDEO GAMES", Scooter Magruder
Claim:
The theory identifies a typology of uses and gratifications, and assumes people can accurately repot their media use and motivation.
Application:
In this short video, YouTuber Scooter Magruder lists three reasons why women he talked with say that men play video games, and then three reasons he believes men actually play video games. How do each of these reasons map onto Rubin's typology? And perhaps it's worth questioning Magruder's assumption that he can identify his own reasons for media use. Could it be that, at times, someone else is better able to explain why we use media?
Link:
https://www.youtube.com/watch?v=yjBrfK6zHZw
Discovered  By:
Andrew

Title:
Wreck-It Ralph 2: Ralph Breaks the Internet
Claim:
Media compete for our attention and time.
Application:
In Wreck-It Ralph 2, the titular video game villain and his friend Vanellope need to generate a lot of money while lost in the Internet. They discover that an effective way to do that is to have Ralph create a series of humorous videos that go viral. In cartoon form, this part of the movie demonstrates a key claim of uses and gratifications: media compete for our time and attention in a world where we have many media options.
Link:
https://www.youtube.com/watch?v=s2VKyZH1AmY
Discovered  By:
Andrew

Title:
"Why Do We Binge-Watch?", BBC Ideas
Claim:
People use media for relaxation and social interaction. People can develop parasocial relationships with media figures.
Application:
This BBC video considers why people binge on streaming television. What uses and gratifications from Rubin's typology do you see here? And what role do parasocial relationships play in bingeing?
Link:
https://www.youtube.com/watch?v=ApzuR8_qNjs
Discovered  By:
Andrew

Title:
"Why Are We All So Desperate for Instagram Likes?", BBC
Claim:
Uses & grats 2.0 claims that users are guided by the affordances of technology.
Application:
This BBC report considers how the design of Instagram combines with human psychology (by design) to encourage us to seek and pay attention to likes. This accords with Sundar's 2.0 revision of uses & grats, which encourages us to look to a medium's affordances as we seek to understand its uses and gratifications. What would an adherent to the original 1.0 version of uses & grats say in response?
Link:
https://www.youtube.com/watch?v=-ywe8hkqeY8
Discovered  By:
Andrew

Title:
"Why We Like Scary Movies", The Purdue Exponent
Claim:
Media affect different people differently.
Application:
The chapter's discussion of assumption #4 (media affect different people differently) focuses on Glenn Sparks' research on motives for watching scary movies. Here, the A First Look co-author talks about that topic.
Link:
https://www.youtube.com/watch?v=XJlN4YNy0Do
Discovered  By:
Andrew

Title:
"Why'd You Like It", Saturday Night Live
Claim:
People can accurately report their media use and motivation.
Application:
In this SNL skit, three contestants on a game show answer questions about their Instagram use. It's clear that they can report their motivations accurately--but given how shallow and selfish their motives are, they clearly don't want to.
Link:
https://www.youtube.com/watch?v=lMYOQ3NAidg
Discovered  By:
Andrew

Title:
"Taylor Swift Meets Her Biggest Fan", The Ellen Show
Claim:
A parasocial relationship is a sense of friendship or emotional attachment that develops between fans and media personalities.
Application:
When superfan Mary Kate meets Taylor Swift, her emotions are uncontainable. From the video shown before the meeting and her interaction with Swift, it's clear she has a parasocial relationship with the singer.
Link:
https://www.youtube.com/watch?v=iPL1ltmJnSg
Discovered  By:
Andrew

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