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Chapter 17—The Rhetoric

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Title:
Rudy
Claim:
Logos appeals to the listeners' rationality. Ethos appeals to the audience's perception of the speaker's credibility.
Application:
When Notre Dame football player Rudy Ruettiger reveals to Fortune that he is going to quit the team, Fortune pushes back--first with a strong logos appeal to basic facts about who Rudy is and what he's gotten to do, and then with an appeal to Fortune's credibility to speak about quitting the football team.
Link:
https://www.youtube.com/watch?v=Qoh3YkxuwVo
Discovered  By:
Andrew

Title:
"Matthew McConaughey Gives Emotional Speech About Uvalde at White House", Good Morning America
Claim:
An example is an illustration that strikes a responsive chord in the listener; a form of logos persuasion.
Application:
After the evil and tragic shooting in Uvalde, TX that left 21 innocent victims dead, actor and Uvalde native Matthew McConaughey gave this speech at the White House. He made a passionate appeal to legislators on both sides of the aisle to prevent such events in the future. A particularly strong element of his speech is an example of a little girl's green Converse shoes.
Link:
https://www.youtube.com/watch?v=Q0UUuY4xw10
Discovered  By:
Andrew

Title:
"Liz Cheney Delivers Searing Rebuke of 'Dangerous and Irrational' Trump During Speech", MSNBC
Claim:
An enthymeme is an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience.
Application:
In her speech at the Reagan Presidential Library, Republican Representative Liz Cheney focuses on her minor premise: Former President Donald Trump engaged in many actions that undermined the Constitution. At the end of the clip, her conclusion is clear: "Republicans cannot both by loyal to Donald Trump and loyal to the Constitution." She leaves out her major premise, which seems to be something like: "Republicans have stated again and again that they are committed to supporting the Constitution." She can omit the major premise because her audience already accepts it.
Link:
https://www.youtube.com/watch?v=J_Gv7PauPhA
Cue Point:
Up to 2:44
Discovered  By:
Andrew

Title:
"Obama Addresses Disinformation in Speech at Stanford", Stanford University
Claim:
The five canons of rhetoric summarize Aristotle's standards for evaluating a speaker's ability and performance.
Application:
These selections from President Obama's speech on disinformation exhibit at least four of Aristotle's canons of rhetoric. Regarding style, Obama uses the metaphor of a window, arguing that although the Internet and social media are a window into the world, we may not perceive that the window is actually blurry. His invention includes knowledge about both Internet content (cat videos, misleading information, white supremacy, etc.) and how democracies function. The arrangement of ideas follows a problem-solution format. His natural delivery makes it feel like the carefully designed speech is conversational. The fifth canon, memory, is harder to see, but we can assume that Obama rehearsed the speech before he delivered it.
Link:
https://www.youtube.com/watch?v=LH6kq3HhjgQ
Discovered  By:
Andrew

Title:
"Do It For Me | Long Form | COVID-19 Vaccine Education Initiative", Ad Council
Claim:
Rhetoric is discovering in each case all possible means of persuasion.
Application:
In this public service announcement, we see people discuss the COVID-19 vaccine with a skeptical loved one. Perhaps because of the importance of the issue, we see all three modes of persuasion at play: appeals to statistics about the vaccine's safety and efficacy (logos), appeals to emotional concern (pathos), and an unspoken appeal to the persuader's credibility as someone who cares about their relational partner (ethos).
Link:
https://www.youtube.com/watch?v=l0ApApElLuU
Discovered  By:
Andrew

Title:
"'Never be ashamed of trying': Taylor Swift tells Class of 2022 in commencement speech", Good Morning America
Claim:
Logos, pathos, and ethos are modes of proof in rhetorical acts.
Application:
According to Aristotle, what kind of speech does Taylor Swift deliver here: deliberative, epideictic, or forensic? How does she establish her ethos? Do you see any other modes of proof in the speech?
Link:
https://www.youtube.com/watch?v=wjSER73EAcU
Discovered  By:
Andrew

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