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11th Edition

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Chapter 13Media Multiplexity Theory


Title:
"Lonely Generation," Echosmith, Lonely Generation
Claim:
Turkle's reclaiming conversation
Application:
"Lonely Generation" expresses concern about how people are engrossed in technology in a way that separates them from meaningful contact with others--thoughts that resonate with Turkle's concerns.
Discovered  By:
Andrew

Title:
Brooklyn Nine-Nine, S4, E11 & E12, "The Fugitive"
Claim:
Group norms guide which media are used with all ties and which are reserved for strong ties.
Application:
Boyle is upset when he discovers that his coworkers haven't included him in office texting chains. His whiteboard drawing of the group text chains might remind you of how scholars map out social networks. Boyle's exclusion seems due to one factor: His coworkers don't enjoy his style of texting. That may resonate with Taylor and Ledbetter's findings that enjoyment shapes our response to violations of media use expectations.
Discovered  By:
Andrew

Title:
"How the Internet is Changing Friendship", The Atlantic
Claim:
Strongly tied pairs use more media to sustain their relationships than do weakly tied pairs.
Application:
This video discusses how friendships are maintained, how they fade, and what role the Internet plays in friendship. Not only does the video directly reference media multiplexity theory, but it also cites Emily Langan, author of the instructor's manual for A First Look!
Discovered  By:
Andrew

Title:
"Connected, but alone?", TED
Claim:
Sherry's Turkle's reclaiming conversation
Application:
Although delivered some time ago, Sherry Turkle's TED talk is a classic. She expounds on her concern that communication technology makes it difficult to be fully human and present with each other.
Discovered  By:
Andrew

Title:
"Social Networks and Getting a Job: Mark Granovetter", Stanford Center on Poverty and Inequality
Claim:
Weak ties can provide access to resources that strong ties do not provide.
Application:
Media multiplexity theory builds on the work of Mark Granovetter. Here, Granovetter explains the advantage weak ties have over strong ties, how that advantage relates to getting a job, and how this reality may advantage some and disadvantage others.
Discovered  By:
Andrew

Title:
"Girl at Home", Taylor Swift, Red (Taylor's Version)
Claim:
Changes in media use may shape tie strength over time.
Application:
When flirtation verges on infidelity, what’s Taylor’s advice to the guy hitting on her? Delete her telephone number. According to the theory, that’s a good way to reduce the strength of their tie.
Discovered  By:
Andrew


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