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Chapter  6Expectancy Violations Theory


Title:
"Betty," Taylor Swift, Folklore
Claim:
Violation valence and communicator reward valence
Application:
Betty's ex-boyfriend James wonders what will happen if he appears unannounced at Betty's party. Will she receive him warmly or reject him? Based on EVT's twin concepts of violation valence and communicator reward valence, what would the theory predict?
Discovered  By:
Andrew

Title:
Friends, S5, E17, "The One with Rachel's Inadvertent Kiss"
Claim:
When verbal or nonverbal communication violates the expectation of the recipient, the recipient interprets and responds on the basis of the violation valence and the communicator’s reward valence.
Application:
Applying Burgoon’s two crucial variables to Rachel's interview, how do you think the job interviewer interpreted Rachael’s inadvertent kiss? Does news of a second interview change your conclusion?
Cue Point:
To 1:20
Discovered  By:
Em

Title:
Big Bang Theory, S7, E15, "The Locomotive Manipulation"
Claim:
When a violation of nonverbal behavior occurs, we evaluate the violation on the basis of violation valence and communicator reward valence.
Application:
Although Amy desires more physical affection from her boyfriend Sheldon, he has been unwilling. When Amy sees their friends Howard and Bernadette kissing, Amy is particularly disappointed and confronts Sheldon. Note that expectancy is a prediction of what will happen, not a desire; even though Amy wants romance, it would be a stretch to say she expected it. Watch what happens when Sheldon violates her expectations. What role do violation valence and communicator reward valence play in Amy's reaction?
Discovered  By:
Andrew

Title:
"Personal Space: How Close is Too Close?", CBS
Claim:
Personal space is the invisible, variable volume of space surrounding an individual that defines that individual's preferred distance from others.
Application:
Here, a correspondent for CBS' The Early Show tries violating personal space expectations in an elevator, on a bus, and on a park bench. Notice how the correspondent appeals to ideas similar to arousal and threat threshold, which Burgoon rejected. How, instead, might Burgoon explain the negative, positive, and neutral responses of the unwitting members of the experiment?
Discovered  By:
Andrew

Title:
"Embracing the Bro Hug", CBS Sunday Morning
Claim:
Expectancies for nonverbal behavior emerge from contextual, relational, cultural, and individual factors.
Application:
This clip examines the "bro hug," a highly expressive and physical method of hugging used by men. Particularly notable regarding communication theory, the reporter interviews Dr. Kory Floyd and Dr. Mark Morman, who are prominent interpersonal communication scholars. Across the clip, you can see how expectations for bro hugging emerges from context, family background, cultural background, and gender.
Discovered  By:
Andrew

Title:
"Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars, drops F-bomb", Guardian News
Claim:
Violation valence is the perceived positive or negative value assigned to a breach of expectations, regardless of who the violator is.
Application:
Will Smith's slap of Chris Rock at the Oscars received major attention in the news. What would expectancy violations theory say about it? Chris Rock doesn't like the slap, clearly--but neither does he respond with an outburst of anger or reciprocate the violence. Perhaps Burgoon's ideas about violation valence and communicator reward valence help explain why.
Discovered  By:
Andrew

Title:
The Office, S2, E22, "Casino Night"
Claim:
When the meaning of the violation of the expectation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected.
Application:
Pam in engaged to be married with the wedding already planned when her office mate, Jim, tells her he loves her. Pam’s immediate verbal and nonverbal communication to Jim and to her mother indicate the high reward valance she assigns to Jim. But she’s stunned by his “I love you” declaration, spoken when she is committed privately and publicly to soon marry Roy. Jim’s words spoken at this time are a huge violation of what she expected. What valence do you think she assigns to this violation? If you are right, what does the theory predict the outcome will be?
Discovered  By:
Em


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