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Chapter 36—Cultivation Theory

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Title:
"If This Was a Movie," Taylor Swift, Speak Now (Deluxe Edition)
Claim:
The world of television differs from the real world
Application:
Taylor wants her ex to come back to her, thinking about how he would if they were characters in a movie.
Link:
https://open.spotify.com/track/0vvt4IZOMkRug195S4MUq0?si=afe71e279f794540
Discovered  By:
Andrew

Title:
"The Mean World Syndrome - Media As Storytellers (Extra Feature)", Media Education Foundation
Claim:
Television media cultivates a mean world syndrome, where people have a cynical mindset of mistrust of others.
Application:
Here, George Gerbner and Michael Morgan express their concern about how television media cultivates fear of a mean and scary world--and not just how media companies do this, but why. Look for claims that resonate with the theory's institutional analysis prong.
Link:
https://www.youtube.com/watch?v=ylhqasb1chI&t=222s
Discovered  By:
Andrew

Title:
"The Sun Always Shines on T.V.", a-ha, Hunting High and Low
Claim:
Heavy television viewers receive a distorted view of the world.
Application:
The chapter references this song, which describes the unrealistically sunny weather seen on many TV shows. This resonates with the theory's claim that TV does not portray the world as it is.
Link:
https://open.spotify.com/track/0HoaLXRp7jJtdQFunUyUGc?si=67e914bba51d4709
Discovered  By:
Andrew

Title:
"The Mean World Syndrome -- Clip", Media Education Foundation
Claim:
Heavy television viewers fear that the world is a mean and scary place--mean world syndrome.
Application:
In this video, George Gerbner and Michael Morgan explain and provide examples of television content that fosters mean world syndrome.
Link:
https://www.youtube.com/watch?v=iJ8iE8bvLVg
Discovered  By:
Andrew

Title:
Good Night, and Good Luck
Claim:
Institutional process analysis tries to get behind the scenes of media organizations in an effort to understand what policies or practices might be lurking there.
Application:
Good Night, and Good Luck portrays the real-life struggle between journalist Edward R. Murrow and U.S. Senator Josephy McCarthy. These scenes from the film feature Murrow (played by David Strathairn) enacting a speech actually delivered by Murrow to the Radio-Television News Directors Association Convention in 1958. Murrow's concerns about the motives of television media resonate with those advanced by Gerbner and other cultivation theories. You can read the transcript of the real speech and hear audio from it at https://www.americanrhetoric.com/speeches/edwardmurrowrtnda.htm.
Link:
https://www.youtube.com/watch?v=G02CV-FdYAQ
Discovered  By:
Andrew

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