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11th Edition

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Chapter 32—Context Collapse

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Title:
"Last Friday Night (T.G.I.F.)," Katy Perry, Teenage Dream
Claim:
Segmenting audiences
Application:
As this song recalls the details of a wild Friday night party, Katy laments that images of the party have now appeared on the Internet.
Link:
https://open.spotify.com/track/3avYqdwHKEq8beXbeWCKqJ?si=d8e74145733c4fc0
Discovered  By:
Andrew

Title:
"Inside the Big Business of Being a Social Media Influencer," ABC News
Claim:
Aspirational labor is the production of social media content for free in the hope of future payoff.
Application:
This ABC News report emphasizes the narrative that Brooke Erin Duffy seeks to critique: That with hard work and perseverance a person can make a living as a social media influencer. How would Duffy respond to this clip? What would she say about the fact that almost all of the featured influencers are women?
Link:
https://www.youtube.com/watch?v=5SOFSjlU0fM
Discovered  By:
Andrew

Title:
"It's Complicated: How to Understand Teens Lives on Social Media [Full Interview with danah boyd]", Yale Press
Claim:
Technology flattens multiple audiences into one.
Application:
Theorist danah boyd discusses how teenagers use technology, including how they communicate their identity across multiple audiences and the impact of technology use on teens' well-being.
Link:
https://www.youtube.com/watch?v=Cx6OEVF2EL4
Discovered  By:
Andrew

Title:
"Danah Boyd Interview: Networked Teens", HuffPost Live
Claim:
Affordances are characteristics of technology design that encourage and discourage actions. Social media enables frontstage performance of identity to a broad audience.
Application:
In this interview, danah boyd considers the affordances of social media, the role of social media in shaping teen identity, and how teenagers can make effective choices in their frontstage identity performances.
Link:
https://www.youtube.com/watch?v=N9Q_gjGA5s8
Discovered  By:
Andrew

Title:
Parks and Recreation, S5, E6, "Gin It Up!"
Claim:
The imagined audience for a social media post is not necessarily the same as the invisible audience reading the post.
Application:
The Pawnee Parks and Recreation Department receives scrutiny from the City Council after Donna inadvertently tweets from the department account rather than her personal account. In the subsequent hearing (https://www.youtube.com/watch?v=mky1433VH-k), tweets from her private account appear as part of the public record, leading to strain in Donna and Leslie's relationship.
Link:
https://www.youtube.com/watch?v=4ZaqYSTXJeE
Discovered  By:
Andrew

Title:
"Blumenthal Questions Facebook Exec: 'Will You Commit To Ending Finsta?'", NBC News
Claim:
Secondary profiles and alternate accounts are one strategy for segmenting social media audiences.
Application:
In a United States Senate hearing, Connecticut Senator Richard Blumenthal asks Facebook Head of Global Safety, "Will you commit to ending finsta?" The exchange reveals confusion on the senator's part about what finstas are, and Antigone Davis' answer describes how finstas work against context collapse.
Link:
https://www.youtube.com/watch?v=TGt1Ukg7q4Y
Discovered  By:
Andrew

Title:
Black Mirror, S3, E1, "Nosedive"
Claim:
Frontstage identity performances are carefully controlled to satisfy the audience.
Application:
In the world of Black Mirror, people are constantly engaging in fronstage performances, with the hope that people will rate them highly. How are performances tailored in this clip?
Link:
https://www.youtube.com/watch?v=WTbbSZg4A3k
Discovered  By:
Dr. James Briscoe, University of Pikeville

Title:
"The Lakes", Taylor Swift, Folklore
Claim:
Frontstage identity performances are carefully controlled to satisfy the audience.
Application:
In this song, Taylor yearns for a world without context collapse, where she doesn’t have to worry about the pressures brought by constant exposure on social media.
Link:
https://open.spotify.com/track/0eFQWVz0qIxDOvhLpZ40P7?si=2b63dcb419864812
Discovered  By:
Andrew

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