SELECT AN EDITION:
9th EDITION   10th EDITION   11th EDITION
A First Look at Communication Theory Reveal main menu
 

The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.

Resources available to all users:

  • Text Comparison—theories covered in A First Look and ten other textbooks
  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers

Information for Instructors. Read more


Resources
by Type


Instructors can get additional
resources. Read more









 POP CULTURE CONNECTIONS






New to Theory Resources?
Find out more in this
short video overview (3:01).

CHANGE TO View by Theory
Pop Culture Connections
11th Edition

Some of the suggested connections come from references in the Instructors Manual, others have been added to the website (only chapters with suggested connectons are shown below).

NOTE: Pop Culture Connections is new with Edition 11, replacing Suggested Movie Clips and Links from previous editions. If you change to Edition 9 or 10 you will be directed to the Movie Clips page.

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 37—Agenda-Setting Theory

Close

Title:
Selma
Claim:
The media tell us what to think about; interest aggregations grab the attention of the news media, demanding center stage for their concerns.
Application:
When the police and white racists engage in violence against a peaceful protest for racial justice, television blasts the news to people across the United States. The media's coverage of the event forced people to think about an issue they may have previously ignored.
Link:
https://www.youtube.com/watch?v=dPCF6_E2Tq4
Cue Point:
Edmund Pettus bridge march scene
Discovered  By:
Andrew

Title:
Spotlight
Claim:
The media tell people what to think about and how to think about it.
Application:
Spotlight tells the story of a Boston Globe reporting team investigating sex abuse within the Catholic church. In this scene, a reporter and editor debate whether to go public with the evidence they have now or wait until they have more. The reporter is particularly concerned that another paper will get the scoop first and report it badly, in a way that the Catholic church can use to push the story away. Those concerns reflect the first two levels of agenda-setting: The media tell us what to think about and how to think about it.
Link:
https://www.youtube.com/watch?v=4pUi3hbXF2c&list=PLZbXA4lyCtqqv-oVi5Qb-WKXKVMfxd8vQ&index=9
Discovered  By:
Andrew

Title:
Spider-Man: No Way Home
Claim:
With framing, the media makes salient a dominant set of attributes regarding an attitude object.
Application:
The movie opens with the press not only revealing Spider-Man's identity; they are also telling the public what to think about Spider-Man, and Peter Parker feels powerless to stop that negative attention from the press.
Link:
https://www.youtube.com/watch?v=bYK19nR4jGc
Cue Point:
Up to 5:27
Discovered  By:
Andrew

Title:
"Journalism After Watergate | All The President's Men Revisited", Discovery
Claim:
The media agenda is the list of issues emphasized by the news media at a given time.
Application:
In this clip, real life journalists reflect on the movie All the President's Men and the Watergate scandal that movie portrayed. The Watergate scandal, and the subsequent fallout that ended President Nixon's administration, was one of the most powerful moments in the history of American journalism. This video describes how the press kept Watergate at the center of public attention, and also reflects on how the news media cycle is much different today.
Link:
https://www.youtube.com/watch?v=dFG5r5ykCnI
Discovered  By:
Andrew

Title:
"How False News Can Spread - Noah Tavlin", TED-Ed
Claim:
Intermedia agenda-setting occurs when one new source influences the agenda of another. Fake news can set the agenda for news media.
Application:
This video reflects on the source and spread of fake news. One vehicle for such news is the intermedia agenda-setting network. Compare this to Chris Vargo's research reported in the chapter.
Link:
https://www.youtube.com/watch?v=cSKGa_7XJkg
Discovered  By:
Andrew

Title:
"Facebook Whistleblower on the Company's Algorithm", 60 Minutes
Claim:
Algorithmic gatekeepers are computer programs that decide which material appears in search engines, social media feeds, and elsewhere on the internet.
Application:
Former Facebook employee Frances Haugen criticizes Facebook's algorithmic gatekeeping. In the language of agenda-setting theory, she is critiquing both how interest aggregations use the algorithm to set the agenda and, even more, how the algorithm itself encourages that behavior. How does this connect to the critique section of the chapter, where the book suggests that agenda-setting theory doesn't adequately account for the role of algorithms? How might the theory need to change if it focused on algorithms more explicitly?
Link:
https://www.youtube.com/watch?v=6Z6R2OJQlYc&list=PLI1yx5Z0Lrv7GS1MroVB64LSGxH_iMNCO&index=7
Discovered  By:
Andrew

Title:
"We Become What We Behold," an online game by Nicky Case
Claim:
The media tell us what to think about and make certain attributes of a media object salient.
Application:
This short online game is "a game about news cycles, vicious cycles, infinite cycles." How do you see the first and second levels of agenda-setting occur as the game goes on? (Content warning: There is some gore and violence at the end of the game.)
Link:
https://ncase.itch.io/wbwwb
Discovered  By:
Logan Gibbs and Dr. Chip Stewart, Texas Christian University

Title:
"Blank Space", Taylor Swift, 1989
Claim:
Through framing, the media make certain attributes of a media object salient.
Application:
The whole song is a tongue-and-cheek critique of the second level of agenda-setting, and in this case, the subject of the media’s framing is Taylor Swift. At the time, the media framed her as a young woman who dated a series of men and, after the relationship was over, turned the story of the romance into songs (and profit). Here, Taylor rejects this boy-crazy image by embracing it, pretending it’s true to argue that it’s not.
Link:
https://open.spotify.com/track/1p80LdxRV74UKvL8gnD7ky?si=c0a3d1ec1f4f40cd
Discovered  By:
Andrew

Close

You can access the Essay Questions for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

Back to top



Resources
by Type

 TYPE INFO

Instructors can get
additional resources.
Read more






 VIDEOS


 ESSAY






New to Theory
Resources?
Find out more
in this short
video overview
(3:01).

CHANGE TO View by Theory
Theory Resources by Type
11th Edition

This view let's you explore all of the available resources for chapters in A First Look at Communication Theory. In some cases, you will see everything available, in others you will see a sample and then you can go to Resources by Theory for specific resources.

<< Select a resource type from the choices at the left
      OR switch to View by Theory to see the options for a specific theory

Instructors who are logged in will see several additional resources.
Find out about instructor registration.

Some content is updated between editions (most typical are Application Logs, Movie Clips, Links, and Further Resources). If you notice any errors or have suggestions, please use the Contact Us form.



 
 
 
Home  McGraw-Hill—How to get copies of A First Look  Information for Instructors  Meet the Authors
Compare Comm Theory Texts  Viewing Hints & Troubleshooting  Changes in the 11th Edition 
Contact Us  Instructor Login 
 
 

Copyright © Em Griffin 2024 | Web design by Graphic Impact