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Chapter 28—Afrocentricity

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Title:
"Living for the City," Stevie Wonder, Innervisions
Claim:
Afrocentric communication must resist racism and colonialism
Application:
In this third track from his first Grammy-winning album Innervisions, Stevie Wonder tackles cultural hegemony in America. The song tells the story of a young Black man who journeys from economic hardship in the South to seek a better life in the North, only to encounter racial discrimination at the hands of the police that lands him in jail. The song voiced Black experience in a way that was uncommon for popular music in the 1970s, and Wonder's concern regarding economic and legal injustice still resonates today.
Link:
https://open.spotify.com/track/3qvuhGBr6BSdGPQsdf2gLr?si=353c226580c84cee
Discovered  By:
Andrew

Title:
Straight Outta Compton
Claim:
Cultural hegemony; Afrocentric communication must resist racism and colonialism; Afrocentric communication must envision fresh possibilities for the future
Application:
Straight Outta Compton is a biographical film about gangsta rap group NWA. In this clip, two cops--one white, one Black--force the rappers to the ground only because they are standing on the street while Black. Their manager confronts the officers, explaining that they are artists who are creating new music--watch the Eurocentric response of the officer that rejects the value of their work.
Link:
https://www.youtube.com/watch?v=VBYiVoNwzQo
Cue Point:
Police confrontation scene
Discovered  By:
Andrew

Title:
Black-ish, S2, E16, "Hope"
Claim:
Afrocentric communication must benefit African people; Afrocentric communication seeks to liberate the African diaspora from Eurocentric ways of thinking
Application:
When news breaks about police brutality against a Black teenager, Dre and Rainbow disagree on how to discuss it with their kids. Their conflict reveals their Afrocentric desire to benefit their children as members of the African diaspora, but also uncertainty on how to counter Eurocentric ways of thinking.
Link:
https://www.youtube.com/watch?v=SwcychAm--s
Discovered  By:
Andrew

Title:
"WHATCHUTALKINBOUT," Jon Batiste, We Are
Claim:
Afrocentric communication must envision fresh possibilities for the future
Application:
Jon Batiste's We Are won the Grammy for Album of the Year in 2022. Although the selection committee doesn't reveal the reasons for their choices, surely the album's ability to blend, cross, and break genre lines is a reason why. The album invokes several strains of Black musical artistry, including jazz, soul, and gospel, so much so that the album is hard to categorize--it's a fresh vision of what music can be. The song "WHATCHUTALKINBOUT" is mostly rap--another Black musical tradition--but toward the end Batiste fuses it with videogamey electronica. And in the lyrics, Batiste sings about how he both draws upon yet differs from the legacy of previous rap artists, invoking Obama's singing of the song "Amazing Grace" as an example of hope. This song, and indeed the entire album, is a powerful example of Afrocentric artistry that envisions new possibilities.
Link:
https://open.spotify.com/track/5pY66RyREZHbqP7zz9dxVU?si=58f368c2aece4209
Discovered  By:
Andrew

Title:
"The President Honors the Life of Reverend Clementa Pinckney"
Claim:
Call-and-response is a communication style in which audience members offer verbal and nonverbal feedback on the speaker's message in real time; a major assumption of the Afrocentric paradigm is that the nature of life is spiritual.
Application:
In this speech, President Obama honors the life of Reverend Clementa Pinckney, a pastor who was one of nine people murdered by a racist who came to a church Bible study. President Obama engages in the call-and-response style common in Black churches; observe the verbal and nonverbal reactions of the audience, including a musical response when the President invokes the hymn "Amazing Grace." Notice also Obama's appeals to spiritual language and ideas; this reflects not only Reverend Pinckney's identity, but also the Afrocentric assumption that life is spiritual.
Link:
https://www.youtube.com/watch?v=rRvBzzR5tdA
Cue Point:
15:45-19:19
Discovered  By:
Andrew

Title:
"Molefi Kete Asante - Afrocentric Education"
Claim:
Afrocentricity is a worldview that centers African culture in the study of the African diaspora.
Application:
In this video, theorist Molefi Kete Asante provides an overview of Afrocentricity and Afrocentric education.
Link:
https://www.youtube.com/watch?v=YVtR71DMpk0
Discovered  By:
Andrew

Title:
"What Wildest Dreams Gets Wrong About Africa", MTV News
Claim:
Eurocentrism is a worldview that centers Western norms and civilization over non-Western counterparts.
Application:
Taylor’s video for “Wildest Dreams” takes place in Africa. This clip critiques that choice because, for example, it portrays Africa as a single country and culture rather than a multitude of countries and cultures.
Link:
https://www.youtube.com/watch?v=gH-ty6owxK4
Discovered  By:
Andrew

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