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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
Resources
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Instructors can get additional
resources. Read more
TEXT COMPARISON
THEORY OVERVIEWS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
Short abstracts of each theory that appear in Appendix A of the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 31—Media Ecology
Communication media must be understood ecologically. Changes in communication technology alter the symbolic environment—the socially constructed, sensory world of meanings. We shaped our tools—the phonetic alphabet, printing press, and telegraph—and they shape our perceptions, experiences, attitudes, and behavior. Thus, the medium is the message. (Socio-cultural tradition)
You can access the Theory Overview for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
OVERVIEWS
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
Short abstracts of each theory that appear in Appendix A of the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 31—Media Ecology
Communication media must be understood ecologically. Changes in communication technology alter the symbolic environment—the socially constructed, sensory world of meanings. We shaped our tools—the phonetic alphabet, printing press, and telegraph—and they shape our perceptions, experiences, attitudes, and behavior. Thus, the medium is the message. (Socio-cultural tradition)
You can access the Theory Overview for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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