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Chapter 26—Face-Negotiation Theory
People who have an interdependent self-image in a collectivistic culture are concerned with giving other-face or mutual-face, so they adopt a conflict style of avoiding or integrating. People who have an independent self-image in an individualistic culture are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-psychological tradition)
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Instructors can get
additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
Short abstracts of each theory that appear in Appendix A of the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 26—Face-Negotiation Theory
People who have an interdependent self-image in a collectivistic culture are concerned with giving other-face or mutual-face, so they adopt a conflict style of avoiding or integrating. People who have an independent self-image in an individualistic culture are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-psychological tradition)
You can access the Theory Overview for a particular chapter in several ways:
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