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Chapter 6—Expectancy Violations Theory
Violating another person’s interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward valence is negative, they should act in a socially appropriate way. (Socio-psychological tradition)
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Instructors can get
additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
Short abstracts of each theory that appear in Appendix A of the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 6—Expectancy Violations Theory
Violating another person’s interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward valence is negative, they should act in a socially appropriate way. (Socio-psychological tradition)
You can access the Theory Overview for a particular chapter in several ways:
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