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Chapter 25—Communication Accommodation Theory
People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)
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Resources
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Instructors can get
additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
Short abstracts of each theory that appear in Appendix A of the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 25—Communication Accommodation Theory
People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)
You can access the Theory Overview for a particular chapter in several ways:
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