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Chapter 16—Cognitive Dissonance
Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints, (2) seek reassurance after making a tough decision, and (3) change private beliefs to match public behavior when there is minimal justification for an action. Self-consistency, a sense of personal responsibility, or self-affirmation can explain dissonance reduction. (Socio- psychological tradition)
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Resources
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additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
Short abstracts of each theory that appear in Appendix A of the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 16—Cognitive Dissonance
Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints, (2) seek reassurance after making a tough decision, and (3) change private beliefs to match public behavior when there is minimal justification for an action. Self-consistency, a sense of personal responsibility, or self-affirmation can explain dissonance reduction. (Socio- psychological tradition)
You can access the Theory Overview for a particular chapter in several ways:
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