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Theory Key Names
11th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter  3Weighing the Words


  • Rule of parsimony (Occam’s razor)
    • Given two plausible explanations for the same event, we should accept the simpler version.
  • Falsifiability
    • The requirement that a scientific theory must be stated in a way that it can be tested and disproved if it is indeed wrong.
  • Experiment
    • A research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect.
  • Survey
    • A research method that uses questionnaires and structured interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
  • Self-referential imperative
    • Include yourself as a constituent of your own construction.
  • Ethical imperative
    • Grant others that occur in your construction the same autonomy you practice constructing them. 
  • Critical theorists
    • Scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power.
  • Textual analysis
    • A research method that describes and interprets the characteristics of any text.
  • Ethnography
    • A method of participant observation designed to help a researcher experience a culture’s complex web of meaning.


You can access the Key Names for a particular chapter in several ways:

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  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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CHANGE TO View by Theory
Theory Key Names
11th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter  3Weighing the Words


  • Rule of parsimony (Occam’s razor)
    • Given two plausible explanations for the same event, we should accept the simpler version.
  • Falsifiability
    • The requirement that a scientific theory must be stated in a way that it can be tested and disproved if it is indeed wrong.
  • Experiment
    • A research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect.
  • Survey
    • A research method that uses questionnaires and structured interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
  • Self-referential imperative
    • Include yourself as a constituent of your own construction.
  • Ethical imperative
    • Grant others that occur in your construction the same autonomy you practice constructing them. 
  • Critical theorists
    • Scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power.
  • Textual analysis
    • A research method that describes and interprets the characteristics of any text.
  • Ethnography
    • A method of participant observation designed to help a researcher experience a culture’s complex web of meaning.


You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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