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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
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- Key Names—important names and terms in each chapter
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TEXT COMPARISON
KEY NAMES
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 14—Social Judgment Theory
- Muzafer Sherif
- A social psychologist associated with the University of Oklahoma who developed social judgment theory.
- Social judgment-involvement
- Perception and evaluation of an idea by comparing it with current attitudes.
- Latitude of acceptance
- The range of ideas that a person sees as reasonable or worthy of approval.
- Latitude of rejection
- The range of ideas that a person sees as unreasonable or objectionable.
- Latitude of noncommitment
- The range of ideas that a person sees as neither acceptable or objectionable.
- Ego-involvement
- The importance or centrality of an issue to a person’s life; often demonstrated by membership in a group with a known stand.
- Contrast
- A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are.
- Assimilation
- A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are.
- Boomerang effect
- Attitude change in the opposite direction of what the message advocates; listeners driven away from rather than drawn to an idea.
- Reference groups
- Groups that members use to define their identity.
- Categorical Imperative
- Duty without exception; act only on that maxim which you can will to become a universal law.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 14—Social Judgment Theory
- Muzafer Sherif
- A social psychologist associated with the University of Oklahoma who developed social judgment theory.
- Social judgment-involvement
- Perception and evaluation of an idea by comparing it with current attitudes.
- Latitude of acceptance
- The range of ideas that a person sees as reasonable or worthy of approval.
- Latitude of rejection
- The range of ideas that a person sees as unreasonable or objectionable.
- Latitude of noncommitment
- The range of ideas that a person sees as neither acceptable or objectionable.
- Ego-involvement
- The importance or centrality of an issue to a person’s life; often demonstrated by membership in a group with a known stand.
- Contrast
- A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are.
- Assimilation
- A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are.
- Boomerang effect
- Attitude change in the opposite direction of what the message advocates; listeners driven away from rather than drawn to an idea.
- Reference groups
- Groups that members use to define their identity.
- Categorical Imperative
- Duty without exception; act only on that maxim which you can will to become a universal law.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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