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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
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TEXT COMPARISON
KEY NAMES
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 4—Mapping the Territory
- Robert Craig
- A communication scholar from the University of Colorado who has defined seven traditions of communication theory.
- Cybernetics
- The study of information processing, feedback, and control in communication systems.
- Rhetoric
- The art of using all available means of persuasion, focusing upon lines of argument, organizations of ideas, language use, and delivery in public speaking.
- Semiotics
- The study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society.
- Symbols
- Arbitrary words and non-verbal signs that bear no natural connection with the things they describe; their meaning is learned within a given culture.
- Sapir-Whorf hypothesis of linguistic relativity
- The claim that the structure of a language shapes what people think and do; the social construction of reality.
- Culture industries
- Entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society; e.g., film, television, music, and advertising.
- Phenomenology
- Intentional analysis of everyday experience from the standpoint of the person who is living it; explores the possibility of understanding the experience of self and others.
- Pragmatism
- An applied approach to knowledge; the philosophy that true understanding of an idea or situation has practical implications for action.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 4—Mapping the Territory
- Robert Craig
- A communication scholar from the University of Colorado who has defined seven traditions of communication theory.
- Cybernetics
- The study of information processing, feedback, and control in communication systems.
- Rhetoric
- The art of using all available means of persuasion, focusing upon lines of argument, organizations of ideas, language use, and delivery in public speaking.
- Semiotics
- The study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society.
- Symbols
- Arbitrary words and non-verbal signs that bear no natural connection with the things they describe; their meaning is learned within a given culture.
- Sapir-Whorf hypothesis of linguistic relativity
- The claim that the structure of a language shapes what people think and do; the social construction of reality.
- Culture industries
- Entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society; e.g., film, television, music, and advertising.
- Phenomenology
- Intentional analysis of everyday experience from the standpoint of the person who is living it; explores the possibility of understanding the experience of self and others.
- Pragmatism
- An applied approach to knowledge; the philosophy that true understanding of an idea or situation has practical implications for action.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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