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TEXT COMPARISON
KEY NAMES
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Theory Key Names
11th Edition
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 15—Elaboration Likelihood Model
- Richard Petty and John Cacioppo
- Psychologists from Ohio State University and the University of Chicago respectively, who created the elaboration likelihood model of persuasion.
- Central route
- Message elaboration; the path of cognitive processing that involves scrutiny of message content.
- Peripheral route
- A mental shortcut process that accepts or rejects a message based on irrelevant cues as opposed to actively thinking about the issue.
- Robert Cialdini
- Arizona State University researcher who has identified six peripheral cues that trigger automatic responses.
- Message elaboration
- The extent to which a person carefully thinks about the issue-relevant arguments contained in a persuasive communication.
- Need for cognition
- Desire for cognitive clarity; an enjoyment of thinking through ideas even when they aren’t personally relevant.
- Biased elaboration
- Top-down thinking, in which predetermined conclusions color the supporting data.
- Objective elaboration
- Bottom-up thinking, in which facts are scrutinized without bias; seeking truth wherever it might lead.
- Strong arguments
- Claims that generate favorable thoughts when examined.
- Source credibility
- Audience perception of the message source’s expertise, character, and dynamism; typically a peripheral cue.
- Paul Mongeau and James Stiff
- An Arizona State University researcher and a communication consultant who charge that ELM’s descriptions are imprecise and ambiguous and thus cannot be adequately tested.
- Thomas Nilsen
- A professor emeritus from the University of Washington who proposes that persuasive speech is ethical to the extent that it maximizes people’s ability to exercise free choice.
- Narrative transportation
- A distinct mental process in which individuals are totally absorbed into a story.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
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Resources
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additional resources.
Read more
KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
CHANGE TO View by Theory
Theory Key Names
11th Edition
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 15—Elaboration Likelihood Model
- Richard Petty and John Cacioppo
- Psychologists from Ohio State University and the University of Chicago respectively, who created the elaboration likelihood model of persuasion.
- Central route
- Message elaboration; the path of cognitive processing that involves scrutiny of message content.
- Peripheral route
- A mental shortcut process that accepts or rejects a message based on irrelevant cues as opposed to actively thinking about the issue.
- Robert Cialdini
- Arizona State University researcher who has identified six peripheral cues that trigger automatic responses.
- Message elaboration
- The extent to which a person carefully thinks about the issue-relevant arguments contained in a persuasive communication.
- Need for cognition
- Desire for cognitive clarity; an enjoyment of thinking through ideas even when they aren’t personally relevant.
- Biased elaboration
- Top-down thinking, in which predetermined conclusions color the supporting data.
- Objective elaboration
- Bottom-up thinking, in which facts are scrutinized without bias; seeking truth wherever it might lead.
- Strong arguments
- Claims that generate favorable thoughts when examined.
- Source credibility
- Audience perception of the message source’s expertise, character, and dynamism; typically a peripheral cue.
- Paul Mongeau and James Stiff
- An Arizona State University researcher and a communication consultant who charge that ELM’s descriptions are imprecise and ambiguous and thus cannot be adequately tested.
- Thomas Nilsen
- A professor emeritus from the University of Washington who proposes that persuasive speech is ethical to the extent that it maximizes people’s ability to exercise free choice.
- Narrative transportation
- A distinct mental process in which individuals are totally absorbed into a story.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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