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TEXT COMPARISON
KEY NAMES
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Theory Key Names
11th Edition
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 36—Cultivation Theory
- George Gerbner
- Late Dean Emeritus of The Annenberg School for Communication at the University of Pennsylvania, founder of the Cultural Environment Movement, and champion of cultivation theory.
- Prime-time television
- A viewing window between dinner and bedtime when people are most likely to watch TV.
- Institutional process analysis
- Scholarship that penetrates behind-the-scenes of media organizations in an effort to understand what policies or practices might be lurking there.
- Message system analysis
- Scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method.
- Dramatic violence
- Any intentional infliction of physical pain or harm on a character by another or the implication of intent to harm.
- Cultivation
- The independent contribution television viewing makes to audience members’ conceptions of social reality.
- Cultivation analysis
- Research designed to find support for the notion that those who spend more time watching TV are more likely to see the real world through TV’s lens.
- Accessibility principle
- When people make judgments about the world around them, they rely on the smallest bits of information that come to mind most quickly.
- Mainstreaming
- The blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common outlook through constant exposure to the same images and labels.
- Resonance
- The condition that exists when viewers’ real-life environment is like the world of TV; these viewers are especially susceptible to TV’s cultivating power.
- Cultivation differential
- The difference in the percentage giving the “television answer” within comparable groups of light and heavy TV viewers.
- Meta-analysis
- A statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between two variables (e.g., television viewing and fear of violence).
- Mean world syndrome
- The cynical mindset of general mistrust of others that’s subscribed to by heavy TV viewers.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
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additional resources.
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KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
CHANGE TO View by Theory
Theory Key Names
11th Edition
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 36—Cultivation Theory
- George Gerbner
- Late Dean Emeritus of The Annenberg School for Communication at the University of Pennsylvania, founder of the Cultural Environment Movement, and champion of cultivation theory.
- Prime-time television
- A viewing window between dinner and bedtime when people are most likely to watch TV.
- Institutional process analysis
- Scholarship that penetrates behind-the-scenes of media organizations in an effort to understand what policies or practices might be lurking there.
- Message system analysis
- Scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method.
- Dramatic violence
- Any intentional infliction of physical pain or harm on a character by another or the implication of intent to harm.
- Cultivation
- The independent contribution television viewing makes to audience members’ conceptions of social reality.
- Cultivation analysis
- Research designed to find support for the notion that those who spend more time watching TV are more likely to see the real world through TV’s lens.
- Accessibility principle
- When people make judgments about the world around them, they rely on the smallest bits of information that come to mind most quickly.
- Mainstreaming
- The blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common outlook through constant exposure to the same images and labels.
- Resonance
- The condition that exists when viewers’ real-life environment is like the world of TV; these viewers are especially susceptible to TV’s cultivating power.
- Cultivation differential
- The difference in the percentage giving the “television answer” within comparable groups of light and heavy TV viewers.
- Meta-analysis
- A statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between two variables (e.g., television viewing and fear of violence).
- Mean world syndrome
- The cynical mindset of general mistrust of others that’s subscribed to by heavy TV viewers.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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