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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
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- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
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Instructors can get additional
resources. Read more
TEXT COMPARISON
KEY NAMES
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 32—Context Collapse
- Context collapse
- Technology flattens multiple audiences into one.
- Affordances
- Characteristics of technology design that encourage (and discourage) actions.
- Social networking sites
- Platforms with unique user profiles, publicly viewable connections between users, and streams of user-generated content.
- Frontstage
- Identity performances that are carefully controlled to satisfy the audience.
- Backstage
- Identity performances that are less controlled and more authentic than on the frontstage.
- Invisible audience
- People viewing social media content who are undetected by the content creator.
- Imagined audience
- The audience that a person thinks they are speaking to on social media.
- Tailoring performances
- Strategies for managing context collapse that focus on executing a performance suitable for all audiences.
- Segmenting audiences
- Strategies for managing context collapse that focus on controlling the size and scope of the audience.
- Aspirational labor
- Producing social media content for free in the hope of future payoff.
- Gig economy
- A system of labor where people receive compensation for one-time jobs rather than ongoing employment.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 32—Context Collapse
- Context collapse
- Technology flattens multiple audiences into one.
- Affordances
- Characteristics of technology design that encourage (and discourage) actions.
- Social networking sites
- Platforms with unique user profiles, publicly viewable connections between users, and streams of user-generated content.
- Frontstage
- Identity performances that are carefully controlled to satisfy the audience.
- Backstage
- Identity performances that are less controlled and more authentic than on the frontstage.
- Invisible audience
- People viewing social media content who are undetected by the content creator.
- Imagined audience
- The audience that a person thinks they are speaking to on social media.
- Tailoring performances
- Strategies for managing context collapse that focus on executing a performance suitable for all audiences.
- Segmenting audiences
- Strategies for managing context collapse that focus on controlling the size and scope of the audience.
- Aspirational labor
- Producing social media content for free in the hope of future payoff.
- Gig economy
- A system of labor where people receive compensation for one-time jobs rather than ongoing employment.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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