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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
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- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
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- Theory Archive—PDF copies from the last edition in which a theory appeared
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TEXT COMPARISON
KEY NAMES
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 25—Communication Accommodation Theory
- Howard Giles
- Welsh social psychologist and professor emeritus of communication at the University of California, Santa Barbara, who champions communication accommodation theory.
- Accommodation
- Adjustments to communication that decrease social distance
- Nonaccommodation
- Communication behavior that maintains or increases social distance.
- Social distance
- How similar or different we are from another person.
- Convergence
- A strategy of adapting your communication behavior to become more similar to another person.
- Divergence
- A communication strategy of accentuating the differences between you and another person.
- Counteraccommodation
- Direct, intentional, and even hostile ways of maximizing social distance.
- Self-handicapping
- For older adults, a face-saving strategy that invokes age as a reason for not performing well.
- Maintenance
- Persisting in your original communication style regardless of the communication behavior of the other; similar to divergence.
- Overaccommodation
- Demeaning or patronizing talk; excessive concern paid to vocal clarity or amplification, message simplification, or repetition; similar to divergence.
- Intergroup contact
- When communicators are aware of group affiliations that distinguish them.
- Social identity
- Group memberships and social categories that we use to define who we are.
- Initial orientation
- Communicators’ predisposition to focus on either their individual identity or group identity during a conversation.
- Norms
- Expectations about behavior that members of a community feel should (or should not) occur in particular situations.
- Attribution
- The perceptual process by which we observe what people do and then try to figure out their intent or disposition.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 25—Communication Accommodation Theory
- Howard Giles
- Welsh social psychologist and professor emeritus of communication at the University of California, Santa Barbara, who champions communication accommodation theory.
- Accommodation
- Adjustments to communication that decrease social distance
- Nonaccommodation
- Communication behavior that maintains or increases social distance.
- Social distance
- How similar or different we are from another person.
- Convergence
- A strategy of adapting your communication behavior to become more similar to another person.
- Divergence
- A communication strategy of accentuating the differences between you and another person.
- Counteraccommodation
- Direct, intentional, and even hostile ways of maximizing social distance.
- Self-handicapping
- For older adults, a face-saving strategy that invokes age as a reason for not performing well.
- Maintenance
- Persisting in your original communication style regardless of the communication behavior of the other; similar to divergence.
- Overaccommodation
- Demeaning or patronizing talk; excessive concern paid to vocal clarity or amplification, message simplification, or repetition; similar to divergence.
- Intergroup contact
- When communicators are aware of group affiliations that distinguish them.
- Social identity
- Group memberships and social categories that we use to define who we are.
- Initial orientation
- Communicators’ predisposition to focus on either their individual identity or group identity during a conversation.
- Norms
- Expectations about behavior that members of a community feel should (or should not) occur in particular situations.
- Attribution
- The perceptual process by which we observe what people do and then try to figure out their intent or disposition.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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