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Chapter 35—Uses and Gratifications
Theoretical considersations
Sarah M. Coyne, Laura M. Padilla-Walker, and Emily Howard, “Emerging in a Digital World: A Decade Review of Media Use, Effects, and Gratifications in Emerging Adulthood,” Emerging Adulthood, Vol. 1, 2013, pp. 125-137.
Hui-Fei Lin and Chi-Hua Chen, “Combining the Technology Acceptance Model and Uses and Gratifications Theory to Examine the Usage Behavior of an Augmented Reality Tour-Sharing Application,” Symmetry, Vol. 9, 2017, pp. 1-22.
Jian Raymond Rui and Michael A. Stefanone, “The Desire for Fame: An Extension of Uses and Gratifications Theory,” Communication Studies, Vol. 67, 2016, pp. 399-418.
Jiyeon So, “Uses, Gratifications, and Beyond: Toward a Model of Motivated Media Exposure and Its Effects on Risk Perception,” Communication Theory, Vol. 22, 2012, pp. 116-137.
Applied contexts (general)
Kristin M. Barton, “Why We Watch Them Sing and Dance: The Uses and Gratifications of Talent-Based Reality Television,” Communication Quarterly, Vol. 61, 2013, pp. 217-235.
Emmelyn Croes and Jos Bartels, “Young Adults’ Motivations for Following Social Influencers and Their Relationship to Identification and Buying Behavior,” Computers in Human Behavior, Vol. 124, 2021.
Bela Florenthal, “Applying Uses and Gratifications Theory to Students’ LinkedIn Usage,” Young Consumers, Vol. 16, 2015, pp. 17-35.
Graeme McLean and Kofi Osei-Frimpong, “Hey Alexa ... Examine the Variables Influencing the Use of Artificial Intelligent in-Home Voice Assistants,” Computers in Human Behavior, Vol. 99 (October), 2019, pp. 28–37.
Amanda Jo Ratcliff, Josh McCarty, and Matt Ritter, “Religion and New Media: A Uses and Gratifications Approach,” Journal of Media and Religion, Vol. 16, 2017, pp. 15-26.
Ali Raza, Muhammad Usman, and Moazzam Ali, “Examining How and When Facebook Intensive Use Shapes Users’ Online pro-Social Behaviors,” Telematics & Informatics, Vol. 67 (February), 2022.
Michela Vezzoli, Cristina Zogmaister, and Sharon Coen, “Love, Desire, and Problematic Behaviors: Exploring Young Adults’ Smartphone Use from a Uses and Gratifications Perspective,” Psychology of Popular Media, 2021.
Social media use
Sarah Diefenbach, and Laura Anders, “The Psychology of Likes: Relevance of Feedback on Instagram and Relationship to Self-Esteem and Social Status,” Psychology of Popular Media, Vol. 11 (2), 2022, pp. 196–207.
Amandeep Dhir, Gina M. Chen, and Sufen Chen, “Why Do We Tag Photographs on Facebook? Proposing a New Gratifications Scale,” New Media & Society, Vol. 19, 2017, pp. 502-521.
Amber L. Ferris and Erin E. Hollenbaugh, “A Uses and Gratifications Approach to Exploring Antecedents to Facebook Dependency,” Journal Of Broadcasting & Electronic Media, Vol. 62, 2018, pp. 51-70.
Rachel Grieve, “Unpacking the Characteristics of Snapchat Users: A Preliminary Investigation and an Agenda for Future Research,” Computers in Human Behavior, Vol. 74, 2017, pp. 130-138.
Shu-Chu Sarrina Li, Yen-Shen Sam Chen, and Lin Lin Ku, “A Niche Analysis of Three Interpersonal Media: Examining the Competition among Facebook, Line, and e-Mail,” Chinese Journal of Communication, Vol. 11 (4), 2018, pp. 419–36.
Joe Phua, Seunga Venus Jin, and Jihoon (Jay) Kim, “Uses and Gratifications of Social Networking Sites for Bridging and Bonding Social Capital: A Comparison of Facebook, Twitter, Instagram, and Snapchat,” Computers in Human Behavior, Vol. 72, 2017, pp. 115-122.
Pavica Sheldon and Katherine Bryant, “Instagram: Motives for Its Use and Relationship to Narcissism and Contextual Age,” Computers In Human Behavior, Vol. 58, 2016, pp. 89-97.
Erin Willis and Patrick Ferrucci, “Mourning and Grief on Facebook: An Examination of Motivations for Interacting With the Deceased,” OMEGA: The Journal Of Death And Dying, Vol. 76, 2017, pp. 122-140.
Uses & grats in sports
Adam C. Earnheardt and Paul M. Haridakis, “Exploring Fandom and Motives for Viewing Television Sports,” in Sports Mania: Essays on Fandom and the Media in the 21st Century, Lawrence W. Hugenberg, Paul M. Haridakis, and Adam C. Earnheardt (eds.), McFarland, Jefferson, NC, 2008, pp. 158-171.
Evan L. Frederick, Choong Hoon, Lim, Galen Clavio, and Patrick Walsh, “Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter,” International Journal of Sport Communication, Vol. 5, 2012, pp. 481-502.
Seok Kang, “Mobile Communication and Pro Sports: Motivation and Fan Loyalty,” International Journal of Mobile Communications, Vol. 15, 2017, pp. 604-627.
Joon K. Kim and Kevin Hull, “How Fans are Engaging with Baseball Teams Demonstrating Multiple Objectives on Instagram,” Sport, Business And Management: An International Journal, Vol. 7, 2017, pp. 216-232.
Joseph H. Moore, “Reading, Watching, and Tweeting About Sports: An Analysis of Sport-News Retention,” International Journal of Sport Communication, Vol. 11 (4), 2018, pp. 503–28.
Craig A. Morehead, Brendan O'Hallarn, and Stephen L. Shapiro, “Tell Me How You Really Feel: Analyzing Debate, Desire, and Disinhibition in Online Sports News Stories,” International Journal of Sport Communication, Vol. 9, 2016, pp. 13-35.
John S. W. Spinda, “From Good Ol' Boys to National Spectacle: Motives and Identification Among Young NASCAR Fans,” in Sports Fans, Identity, and Socialization: Exploring the Fandemonium, Adam C. Earnheardt, Paul M. Haridakis, and Barbara S. Hugenberg (eds.), Lexington Books, Lanham, MD, 2012, pp. 177-189.
Online gaming
Christopher J. Ferguson, Benjamin Trigani, Steven Pilato, Stephanie Miller, Kimberly Foley, and Hayley Barr, “Violent Video Games Don’t Increase Hostility in Teens, but They Do Stress Girls Out,” Psychiatric Quarterly, Vol. 87, 2016, pp. 49-56.
Taozhen Huang, Zheshi Bao, and Yan Li, “Why Do Players Purchase in Mobile Social Network Games? An Examination of Customer Engagement and of Uses and Gratifications Theory,” Program, Vol. 51, 2017, pp. 259-277.
Other online media
Chunmei Gan and Hongxiu Li, “Understanding the Effects of Gratifications on the Continuance Intention to Use WeChat in China: A Perspective on Uses and Gratifications,” Computers in Human Behavior, Vol. 78, 2018, pp. 306-315.
Barbara K. Kaye, “Going to the Blogs: Toward the Development of a Uses and Gratifications Measurement Scale for Blogs,” Atlantic Journal of Communication, Vol. 18, 2010, pp. 194-210.
Qihao Ji, “Exploring the Motivations for Live Posting during Entertainment Television Viewing,” Atlantic Journal of Communication, Vol. 27 (3), 2019, pp. 169–82.
Fang-Yi Flora Wei and Y. Ken Wang, “Students’ Silent Messages: Can Teacher Verbal and Nonverbal Immediacy Moderate Student Use of Text Messaging in Class?,” Communication Education, Vol. 59, 2010, pp. 475-496.
Politics and civic life
Oberiri Destiny Apuke and Bahiyah Omar, “User Motivation in Fake News Sharing during the COVID-19 Pandemic: An Application of the Uses and Gratification Theory,” Online Information Review, Vol. 45 (1), 2021, pp. 220–39.
Gary Hanson, Paul Michael Haridakis, Audrey Wagstaff Cunningham, Rekha Sharma, and J. D. Ponder, “The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube,” Mass Communication & Society, Vol. 13, 2010, pp. 584-607.
Garima Sahu, Loveleen Gaur, and Gurmeet Singh, “Applying Niche and Gratification Theory Approach to Examine the Users’ Indulgence towards over-the-Top Platforms and Conventional TV,” Telematics & Informatics, Vol. 65 (December), 2021.
Chamil Rathnayake and Jenifer Sunrise Winter, “Carrying Forward the Uses and Grats 2.0 Agenda: An Affordance-Driven Measure of Social Media Uses and Gratifications,” Journal of Broadcasting & Electronic Media, Vol. 62 (3), 2018, pp. 371–89.
You can access Further Resouces for a particular chapter in several ways:
Resources
by Type
Instructors can get
additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
Scholarly and artistic references from the Instructors Manual and addition to the website
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 35—Uses and Gratifications
Theoretical considersations
Sarah M. Coyne, Laura M. Padilla-Walker, and Emily Howard, “Emerging in a Digital World: A Decade Review of Media Use, Effects, and Gratifications in Emerging Adulthood,” Emerging Adulthood, Vol. 1, 2013, pp. 125-137.
Hui-Fei Lin and Chi-Hua Chen, “Combining the Technology Acceptance Model and Uses and Gratifications Theory to Examine the Usage Behavior of an Augmented Reality Tour-Sharing Application,” Symmetry, Vol. 9, 2017, pp. 1-22.
Jian Raymond Rui and Michael A. Stefanone, “The Desire for Fame: An Extension of Uses and Gratifications Theory,” Communication Studies, Vol. 67, 2016, pp. 399-418.
Jiyeon So, “Uses, Gratifications, and Beyond: Toward a Model of Motivated Media Exposure and Its Effects on Risk Perception,” Communication Theory, Vol. 22, 2012, pp. 116-137.
Applied contexts (general)
Kristin M. Barton, “Why We Watch Them Sing and Dance: The Uses and Gratifications of Talent-Based Reality Television,” Communication Quarterly, Vol. 61, 2013, pp. 217-235.
Emmelyn Croes and Jos Bartels, “Young Adults’ Motivations for Following Social Influencers and Their Relationship to Identification and Buying Behavior,” Computers in Human Behavior, Vol. 124, 2021.
Bela Florenthal, “Applying Uses and Gratifications Theory to Students’ LinkedIn Usage,” Young Consumers, Vol. 16, 2015, pp. 17-35.
Graeme McLean and Kofi Osei-Frimpong, “Hey Alexa ... Examine the Variables Influencing the Use of Artificial Intelligent in-Home Voice Assistants,” Computers in Human Behavior, Vol. 99 (October), 2019, pp. 28–37.
Amanda Jo Ratcliff, Josh McCarty, and Matt Ritter, “Religion and New Media: A Uses and Gratifications Approach,” Journal of Media and Religion, Vol. 16, 2017, pp. 15-26.
Ali Raza, Muhammad Usman, and Moazzam Ali, “Examining How and When Facebook Intensive Use Shapes Users’ Online pro-Social Behaviors,” Telematics & Informatics, Vol. 67 (February), 2022.
Michela Vezzoli, Cristina Zogmaister, and Sharon Coen, “Love, Desire, and Problematic Behaviors: Exploring Young Adults’ Smartphone Use from a Uses and Gratifications Perspective,” Psychology of Popular Media, 2021.
Social media use
Sarah Diefenbach, and Laura Anders, “The Psychology of Likes: Relevance of Feedback on Instagram and Relationship to Self-Esteem and Social Status,” Psychology of Popular Media, Vol. 11 (2), 2022, pp. 196–207.
Amandeep Dhir, Gina M. Chen, and Sufen Chen, “Why Do We Tag Photographs on Facebook? Proposing a New Gratifications Scale,” New Media & Society, Vol. 19, 2017, pp. 502-521.
Amber L. Ferris and Erin E. Hollenbaugh, “A Uses and Gratifications Approach to Exploring Antecedents to Facebook Dependency,” Journal Of Broadcasting & Electronic Media, Vol. 62, 2018, pp. 51-70.
Rachel Grieve, “Unpacking the Characteristics of Snapchat Users: A Preliminary Investigation and an Agenda for Future Research,” Computers in Human Behavior, Vol. 74, 2017, pp. 130-138.
Shu-Chu Sarrina Li, Yen-Shen Sam Chen, and Lin Lin Ku, “A Niche Analysis of Three Interpersonal Media: Examining the Competition among Facebook, Line, and e-Mail,” Chinese Journal of Communication, Vol. 11 (4), 2018, pp. 419–36.
Joe Phua, Seunga Venus Jin, and Jihoon (Jay) Kim, “Uses and Gratifications of Social Networking Sites for Bridging and Bonding Social Capital: A Comparison of Facebook, Twitter, Instagram, and Snapchat,” Computers in Human Behavior, Vol. 72, 2017, pp. 115-122.
Pavica Sheldon and Katherine Bryant, “Instagram: Motives for Its Use and Relationship to Narcissism and Contextual Age,” Computers In Human Behavior, Vol. 58, 2016, pp. 89-97.
Erin Willis and Patrick Ferrucci, “Mourning and Grief on Facebook: An Examination of Motivations for Interacting With the Deceased,” OMEGA: The Journal Of Death And Dying, Vol. 76, 2017, pp. 122-140.
Uses & grats in sports
Adam C. Earnheardt and Paul M. Haridakis, “Exploring Fandom and Motives for Viewing Television Sports,” in Sports Mania: Essays on Fandom and the Media in the 21st Century, Lawrence W. Hugenberg, Paul M. Haridakis, and Adam C. Earnheardt (eds.), McFarland, Jefferson, NC, 2008, pp. 158-171.
Evan L. Frederick, Choong Hoon, Lim, Galen Clavio, and Patrick Walsh, “Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter,” International Journal of Sport Communication, Vol. 5, 2012, pp. 481-502.
Seok Kang, “Mobile Communication and Pro Sports: Motivation and Fan Loyalty,” International Journal of Mobile Communications, Vol. 15, 2017, pp. 604-627.
Joon K. Kim and Kevin Hull, “How Fans are Engaging with Baseball Teams Demonstrating Multiple Objectives on Instagram,” Sport, Business And Management: An International Journal, Vol. 7, 2017, pp. 216-232.
Joseph H. Moore, “Reading, Watching, and Tweeting About Sports: An Analysis of Sport-News Retention,” International Journal of Sport Communication, Vol. 11 (4), 2018, pp. 503–28.
Craig A. Morehead, Brendan O'Hallarn, and Stephen L. Shapiro, “Tell Me How You Really Feel: Analyzing Debate, Desire, and Disinhibition in Online Sports News Stories,” International Journal of Sport Communication, Vol. 9, 2016, pp. 13-35.
John S. W. Spinda, “From Good Ol' Boys to National Spectacle: Motives and Identification Among Young NASCAR Fans,” in Sports Fans, Identity, and Socialization: Exploring the Fandemonium, Adam C. Earnheardt, Paul M. Haridakis, and Barbara S. Hugenberg (eds.), Lexington Books, Lanham, MD, 2012, pp. 177-189.
Online gaming
Christopher J. Ferguson, Benjamin Trigani, Steven Pilato, Stephanie Miller, Kimberly Foley, and Hayley Barr, “Violent Video Games Don’t Increase Hostility in Teens, but They Do Stress Girls Out,” Psychiatric Quarterly, Vol. 87, 2016, pp. 49-56.
Taozhen Huang, Zheshi Bao, and Yan Li, “Why Do Players Purchase in Mobile Social Network Games? An Examination of Customer Engagement and of Uses and Gratifications Theory,” Program, Vol. 51, 2017, pp. 259-277.
Other online media
Chunmei Gan and Hongxiu Li, “Understanding the Effects of Gratifications on the Continuance Intention to Use WeChat in China: A Perspective on Uses and Gratifications,” Computers in Human Behavior, Vol. 78, 2018, pp. 306-315.
Barbara K. Kaye, “Going to the Blogs: Toward the Development of a Uses and Gratifications Measurement Scale for Blogs,” Atlantic Journal of Communication, Vol. 18, 2010, pp. 194-210.
Qihao Ji, “Exploring the Motivations for Live Posting during Entertainment Television Viewing,” Atlantic Journal of Communication, Vol. 27 (3), 2019, pp. 169–82.
Fang-Yi Flora Wei and Y. Ken Wang, “Students’ Silent Messages: Can Teacher Verbal and Nonverbal Immediacy Moderate Student Use of Text Messaging in Class?,” Communication Education, Vol. 59, 2010, pp. 475-496.
Politics and civic life
Oberiri Destiny Apuke and Bahiyah Omar, “User Motivation in Fake News Sharing during the COVID-19 Pandemic: An Application of the Uses and Gratification Theory,” Online Information Review, Vol. 45 (1), 2021, pp. 220–39.
Gary Hanson, Paul Michael Haridakis, Audrey Wagstaff Cunningham, Rekha Sharma, and J. D. Ponder, “The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube,” Mass Communication & Society, Vol. 13, 2010, pp. 584-607.
Garima Sahu, Loveleen Gaur, and Gurmeet Singh, “Applying Niche and Gratification Theory Approach to Examine the Users’ Indulgence towards over-the-Top Platforms and Conventional TV,” Telematics & Informatics, Vol. 65 (December), 2021.
Chamil Rathnayake and Jenifer Sunrise Winter, “Carrying Forward the Uses and Grats 2.0 Agenda: An Affordance-Driven Measure of Social Media Uses and Gratifications,” Journal of Broadcasting & Electronic Media, Vol. 62 (3), 2018, pp. 371–89.
You can access Further Resouces for a particular chapter in several ways:
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