An excellent supplementary text for this chapter is Jonathan Bignell, Media Semiotics: An Introduction, Manchester University Press, Manchester, UK, 1997. 

A good source for articles on semiotics is the American Journal of Semiotics. 

In the Encyclopedia of Rhetoric and Composition, see:

• James S. Baumlin, “Barthes,” in Encyclopedia of Rhetoric and Composition, Theresa Enos (ed.), Routledge, New York, 1996, pp. 66-67.
• Sue Hum, “Semiotics,” in Encyclopedia of Rhetoric and Composition, Theresa Enos (ed.), Routledge, New York, 1996, pp. 666-667.
• Catherine Lappas, “Signified/Signifier/Signifying,” in Encyclopedia of Rhetoric and Composition, Theresa Enos (ed.), Routledge, New York, 1996, p. 673.

General discussion of semiotics

Mutlu Er, “The Active Role of the Recipient in Decoding an Advertisement Respectively a Poster,” Procedia - Social and Behavioral Sciences, Vol. 70, 2013, pp. 52-60.

Lucy O’Meara, “‘Whose Contemporary Am I?’: Recent Writing on Roland Barthes,” Paragraph, Vol. 39, 2016, pp. 369-378.

Susan Petrilli, The Self as a Sign, the World, and the Other: Living Semiotics, Routledge, New York, 2013.

Douglas Walter Scott, “Music as Semiotic Eigenbehavior,” Constructivist Foundations, Vol. 12, 2017, pp. 342-352.

Applications of Barthes

Grace E. Adamo, “An Analysis of Students’ Slang Terms for Academic Activities in a Nigerian University: A Semiotic Approach,” Southern African Linguistics & Applied Language Studies, Vol. 31, 2013, pp. 89-96.

Kawakib Al-Momani, Muhammad A. Badarneh, and Fathi Migdadi, “A Semiotic Analysis of Political Cartoons in Jordan in Light of the Arab Spring,” Humor: International Journal of Humor Research, Vol. 30, 2017, pp. 63-95.

B. R. Barricelli, D. Gadia, A. Rizzi, and D. L. R. Marini, “Semiotics of Virtual Reality as a Communication Process,” Behaviour & Information Technology, Vol. 35, 2016, pp. 879-896.

Cinzia Bianchi, “Semiotic Approaches to Advertising Texts and Strategies: Narrative, Passion, Marketing,” Semiotica, Issue 183, 2011, pp. 243-271.

Laurence Bich-Carrière, “Say It with [A Smiling Face with Smiling Eyes]: Judicial Use and Legal Challenges with Emoji Interpretation in Canada,” International Journal for the Semiotics of Law, Vol. 32 (2), 2019, pp. 283–319.

Pat Brereton and Robert Furze, “Transcendence and The Tree of Life: Beyond the Face of the Screen with Terrence Malick, Emmanuel Levinas, and Roland Barthes,” Journal for the Study of Religion, Nature and Culture,” Vol. 8, 2014, pp. 329-351.

Justin D. Burton, “From Barthes to Bart: The Simpsons vs. Amadeus,” Journal of Popular Culture, Vol. 46, 2013, pp. 481-500.

Nicolas Adam Cambridge, “High Teas, High Collars and High Rise Buildings in a ‘High-Context’ Culture: The Semiotics of Japan's Project of Modernity,” Romanian Journal of Communication and Public Relations, Vol. 18, 2016, pp. 11-22.

Sameera Durrani, “What Makes an Image Worth a Thousand Words? Teaching Strategic Visual Analysis and Synthesis via Semiotics,” Communication Teacher, Vol. 35 (2), 2021, pp. 135–41. 

Fee Haase, “Speaking One’s Mind: The Sign as Subject of Interpretation in the Manuscripts of Charles S. Peirce, between the Theories of Rhetoric and Communication,” Semiotica, Vol. 245, 2022, 2022, pp. 79–98.

Wendy Quinlan-Gagnon, “How Buildings Speak: Architecture and Ambiance in the Construction of Art Museum Discourses,” International Journal of the Inclusive Museum, Vol. 9, 2016, pp. 47-61.

Antonio Reyes and Andrew Ross, “From the White House with Anger: Conversational Features in President Trump’s Official Communication,” Language & Communication, Vol. 77, 2021, pp. 46–55.

Sumin Zhao and Michele Zappavigna, “Beyond the Self: Intersubjectivity and the Social Semiotic Interpretation of the Selfie,” New Media & Society, Vol. 20 (5), 2018, pp. 1735–54.