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Chapter 36—Cultivation Theory
Ellen Wartella takes up the issue of television violence in her 1996 Carroll Arnold Distinguished Lecture, “The Context of Television Violence,” Allyn and Bacon, Boston, 1997 (as of this writing, a copy is available at http://www1.udel.edu/comm245/readings/tvviolence.pdf) as does James T. Hamilton, Channeling Violence: The Economic Market for Violent Television Programming, Princeton University Press, 1998.
Communications: The European Journal of Communication Research dedicated its September 2004 (Vol. 29, Issue 3, Jan Van den Bulck, ed.) special issue to then-current developments in cultivation research.
Theoretical considerations
Erik Hermann, Michael Morgan, and James Shanahan, “Television, Continuity, and Change: A Meta-Analysis of Five Decades of Cultivation Research,” Journal of Communication Vol. 71 (4), 2021, pp.515–44.
Michael Morgan, James Shanahan, and Nancy Signorielli, “Yesterday's New Cultivation, Tomorrow,” Mass Communication & Society, Vol. 18, 2015, pp. 674-699.
Michael Morgan and James Shanahan, “The State of Cultivation,” Journal of Broadcasting & Electronic Media, Vol. 54, 2010, pp. 337-355.
Karyn Riddle, “Remembering Past Media Use: Toward the Development of a Lifetime Television Exposure Scale,” Communication Methods & Measures, Vol. 4, 2010, pp. 241-255.
Karyn Riddle, W. James Potter, Miriam J. Metzger, Robin L. Nabi, and Daniel G. Linz, “Beyond Cultivation: Exploring the Effects of Frequency, Recency, and Vivid Autobiographical Memories for Violent Media,” Media Psychology, Vol. 14, 2011, pp. 168-191.
Anna Schnauber and Christine E. Meltzer, “On the Distinction and Interrelation Between First- and Second-Order Judgments in Cultivation Research,” Communications: The European Journal of Communication Research, Vol. 41, 2016, pp. 121-143.
Critiques and contrasting opinions of cultivation theory
Markus Appel, “Fictional Narratives Cultivate Just-World Beliefs,” Journal of Communication, Vol. 58, 2008, pp. 62-83.
Lennert Coenen and Jan Van den Bulck, “Cultivating the Opinionated: The Need to Evaluate Moderates the Relationship Between Crime Drama Viewing and Scary World Evaluations,” Human Communication Research, Vol. 42, 2016, pp. 421-440.
Amir Hetsroni, Abira Reizer, and Uri Ben Zion, “Interest Rate Demands and Television Viewing--Is a Single Exposure More Influential Than Routine Viewing?,” Psychological Reports, Vol. 120, 2017, pp. 332-360.
W. James Potter, “A Critical Analysis of Cultivation Theory,” Journal of Communication, 64, 2014, pp. 1015-1036.
Matea Mustafaj and Jan Van Den Bulck, “Revisiting Cultivation as a Gravitational Process: A Cross-National Comparison of the Cultivation of Fear and Mistrust,” International Journal of Communication, Vol. 15, 2021, pp. 715–40.
Cultivation and news coverage
John W. Cheng, Hitoshi Mitomo, Tokio Otsuka, and Stefan Y. Jeon, “Cultivation Effects of Mass and Social Media on Perceptions and Behavioural Intentions in Post-Disaster Recovery – The Case of the 2011 Great East Japan Earthquake,” Telematics & Informatics, Vol. 33, 2016, pp. 753-772.
Zeeba Khan and Jon Bruschke, “Media Coverage of Muslims, Perceived Threats, Ethnocentrism, and Intercultural Contact: Applying Cultivation Theory, Integrated Threat Theory, and the Contact Hypothesis,” Northwest Journal of Communication, Vol. 44, 2016, pp. 7-34.
Sean Patrick Roche, Justin T. Pickett, and Marc Gertz, “The Scary World of Online News? Internet News Exposure and Public Attitudes Toward Crime and Justice,” Journal of Quantitative Criminology, Vol. 32, 2016, pp. 215-236.
Violence
John R. Chapin and Grace Coleman, “Optimistic Bias About Dating/Relationship Violence Among Teens,” Journal of Youth Studies, Vol. 15, 2012, pp. 645-655.
Kathleen Custers and Jan Van den Bulck, “The Cultivation of Fear of Sexual Violence in Women: Processes and Moderators of the Relationship Between Television and Fear,” Communication Research, Vol. 40, 2013, pp. 96-124.
LeeAnn Kahlor and Matthew S. Eastin, “Television's Role in the Culture of Violence Toward Women: A Study of Television Viewing and the Cultivation of Rape Myth Acceptance in the United States,” Journal of Broadcasting & Electronic Media, Vol. 55, 2011, pp. 215-231.
Sarah Krongard and Mina Tsay-Vogel, “Online Original TV Series: Examining Portrayals of Violence in Popular Binge-Watched Programs and Social Reality Perceptions,” Psychology of Popular Media, Vol. 9 (2), 2020, pp. 155–64.
Video Games
Yew Mun Gabriel Chong, Kie Zin Scott Teng, Sok Cheng Amy Siew, and Marko M. Skoric, “Cultivation Effects of Video Games: A Longer-Term Experimental Test of First- and Second-Order Effects,” Journal of Social & Clinical Psychology, Vol. 31, 2012, pp. 952-971.
Sex and gender role cultivation
Dawn Elizabeth England, Lara Descartes, and Melissa A. Collier-Meek, “Gender Role Portrayal and the Disney Princesses,” Sex Roles, Vol. 64, 2011, pp. 555-567.
Hilary Gamble and Leslie R. Nelson, “Sex in College Relationships: The Role Television Plays in Emerging Adults’ Sexual Expectations in Relationships,” Communication Monographs, Vol. 83, 2016, pp. 145-161.
Ashton Gerding and Nancy Signorielli, “Gender Roles in Tween Television Programming: A Content Analysis of Two Genres,” Sex Roles, Vol. 70, 2014, pp. 43-56.
Scott Parrott and Caroline Titcomb Parrott, “U.S. Television’s ‘Mean World’ for White Women: The Portrayal of Gender and Race on Fictional Crime Dramas,” Sex Roles, Vol. 73, 2015, pp. 70-82.
Erica Scharrer and Greg Blackburn, “Is Reality TV a Bad Girls Club? Television Use, Docusoap Reality Television Viewing, and the Cultivation of the Approval of Aggression,” Journalism & Mass Communication Quarterly, Vol. 95, 2018, pp. 235-257.
Erica Scharrer and Greg Blackburn, “Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms,” Mass Communication & Society, Vol. 21, 2018, pp. 149-177.
Scharrer, Erica, Stephen Warren, Eean Grimshaw, Gichuhi Kamau, Sarah Cho, Menno Reijven, and Congcong Zhang, 2021. “Disparaged Dads? A Content Analysis of Depictions of Fathers in US Sitcoms over Time,” Psychology of Popular Media, Vol. 10 (2): 275–87.
Kristen E. Van Vonderen and William Kinnally, “Media Effects on Body Image: Examining Media Exposure in the Broader Context of Internal and Other Social Factors,” American Communication Journal, Vol. 14, 2012, pp. 41-57.
Other applied contexts
Kathleen Beullens, Keith Roe, and Jan Van den Bulck, “Music Video Viewing as a Marker of Driving After the Consumption of Alcohol,” Substance Use & Misuse, Vol. 47, 2012, pp. 155-165.
Bumsub Jin and Seongjung Jeong, “The Impact of Korean Television Drama Viewership on the Social Perceptions of Single Life and Having Fewer Children in Married Life,” Asian Journal of Communication, Vol. 20, 2010, pp. 17-32.
Jae Eun Chung, “Medical Dramas and Viewer Perception of Health: Testing Cultivation Effects,” Human Communication Research, Vol. 40, 2014, pp. 333-349.
Amir Hetsroni and Hila Lowenstein, “Cultivation and Counter Cultivation: Does Religiosity Shape the Relationship Between Television Viewing and Estimates of Crime Prevalence and Assessment of Victimization Likelihood?,” Psychological Reports, Vol. 112, 2013, pp. 303-324.
Wendi Pollock, Natalia D Tapia, and Deborah Sibila, “Cultivation Theory: The Impact of Crime Media’s Portrayal of Race on the Desire to Become a U.S. Police Officer,” International Journal of Police Science & Management, Vol. 24 (1), 2022, pp. 42–52.
Jan-Philipp Stein, Elena Krause, and Peter Ohler, “Every (Insta)Gram Counts? Applying Cultivation Theory to Explore the Effects of Instagram on Young Users’ Body Image,” Psychology of Popular Media, Vol. 10 (1), 2021, pp. 87–97.
Yan Tian and Jina H. Yoo, “Medical Drama Viewing and Medical Trust: A Moderated Mediation Approach,” Health Communication, Vol. 35 (1), 2020, pp. 46–55.
Mina Tsay-Vogel, James Shanahan, and Nancy Signorielli, “Social Media Cultivating Perceptions of Privacy: A 5-Year Analysis of Privacy Attitudes and Self-Disclosure Behaviors Among Facebook Users,” New Media & Society, Vol. 20, 2018, pp. 141-161.
Teaching ideas
Elizabeth Ribarsky, “The Frankenstein Project: Examining Media's Role in Constructing Romantic Relationship Ideals,” Communication Teacher, Vol. 28, 2014, pp. 160-164.
You can access Further Resouces for a particular chapter in several ways:
Resources
by Type
Instructors can get
additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
Scholarly and artistic references from the Instructors Manual and addition to the website
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 36—Cultivation Theory
Ellen Wartella takes up the issue of television violence in her 1996 Carroll Arnold Distinguished Lecture, “The Context of Television Violence,” Allyn and Bacon, Boston, 1997 (as of this writing, a copy is available at http://www1.udel.edu/comm245/readings/tvviolence.pdf) as does James T. Hamilton, Channeling Violence: The Economic Market for Violent Television Programming, Princeton University Press, 1998.
Communications: The European Journal of Communication Research dedicated its September 2004 (Vol. 29, Issue 3, Jan Van den Bulck, ed.) special issue to then-current developments in cultivation research.
Theoretical considerations
Erik Hermann, Michael Morgan, and James Shanahan, “Television, Continuity, and Change: A Meta-Analysis of Five Decades of Cultivation Research,” Journal of Communication Vol. 71 (4), 2021, pp.515–44.
Michael Morgan, James Shanahan, and Nancy Signorielli, “Yesterday's New Cultivation, Tomorrow,” Mass Communication & Society, Vol. 18, 2015, pp. 674-699.
Michael Morgan and James Shanahan, “The State of Cultivation,” Journal of Broadcasting & Electronic Media, Vol. 54, 2010, pp. 337-355.
Karyn Riddle, “Remembering Past Media Use: Toward the Development of a Lifetime Television Exposure Scale,” Communication Methods & Measures, Vol. 4, 2010, pp. 241-255.
Karyn Riddle, W. James Potter, Miriam J. Metzger, Robin L. Nabi, and Daniel G. Linz, “Beyond Cultivation: Exploring the Effects of Frequency, Recency, and Vivid Autobiographical Memories for Violent Media,” Media Psychology, Vol. 14, 2011, pp. 168-191.
Anna Schnauber and Christine E. Meltzer, “On the Distinction and Interrelation Between First- and Second-Order Judgments in Cultivation Research,” Communications: The European Journal of Communication Research, Vol. 41, 2016, pp. 121-143.
Critiques and contrasting opinions of cultivation theory
Markus Appel, “Fictional Narratives Cultivate Just-World Beliefs,” Journal of Communication, Vol. 58, 2008, pp. 62-83.
Lennert Coenen and Jan Van den Bulck, “Cultivating the Opinionated: The Need to Evaluate Moderates the Relationship Between Crime Drama Viewing and Scary World Evaluations,” Human Communication Research, Vol. 42, 2016, pp. 421-440.
Amir Hetsroni, Abira Reizer, and Uri Ben Zion, “Interest Rate Demands and Television Viewing--Is a Single Exposure More Influential Than Routine Viewing?,” Psychological Reports, Vol. 120, 2017, pp. 332-360.
W. James Potter, “A Critical Analysis of Cultivation Theory,” Journal of Communication, 64, 2014, pp. 1015-1036.
Matea Mustafaj and Jan Van Den Bulck, “Revisiting Cultivation as a Gravitational Process: A Cross-National Comparison of the Cultivation of Fear and Mistrust,” International Journal of Communication, Vol. 15, 2021, pp. 715–40.
Cultivation and news coverage
John W. Cheng, Hitoshi Mitomo, Tokio Otsuka, and Stefan Y. Jeon, “Cultivation Effects of Mass and Social Media on Perceptions and Behavioural Intentions in Post-Disaster Recovery – The Case of the 2011 Great East Japan Earthquake,” Telematics & Informatics, Vol. 33, 2016, pp. 753-772.
Zeeba Khan and Jon Bruschke, “Media Coverage of Muslims, Perceived Threats, Ethnocentrism, and Intercultural Contact: Applying Cultivation Theory, Integrated Threat Theory, and the Contact Hypothesis,” Northwest Journal of Communication, Vol. 44, 2016, pp. 7-34.
Sean Patrick Roche, Justin T. Pickett, and Marc Gertz, “The Scary World of Online News? Internet News Exposure and Public Attitudes Toward Crime and Justice,” Journal of Quantitative Criminology, Vol. 32, 2016, pp. 215-236.
Violence
John R. Chapin and Grace Coleman, “Optimistic Bias About Dating/Relationship Violence Among Teens,” Journal of Youth Studies, Vol. 15, 2012, pp. 645-655.
Kathleen Custers and Jan Van den Bulck, “The Cultivation of Fear of Sexual Violence in Women: Processes and Moderators of the Relationship Between Television and Fear,” Communication Research, Vol. 40, 2013, pp. 96-124.
LeeAnn Kahlor and Matthew S. Eastin, “Television's Role in the Culture of Violence Toward Women: A Study of Television Viewing and the Cultivation of Rape Myth Acceptance in the United States,” Journal of Broadcasting & Electronic Media, Vol. 55, 2011, pp. 215-231.
Sarah Krongard and Mina Tsay-Vogel, “Online Original TV Series: Examining Portrayals of Violence in Popular Binge-Watched Programs and Social Reality Perceptions,” Psychology of Popular Media, Vol. 9 (2), 2020, pp. 155–64.
Video Games
Yew Mun Gabriel Chong, Kie Zin Scott Teng, Sok Cheng Amy Siew, and Marko M. Skoric, “Cultivation Effects of Video Games: A Longer-Term Experimental Test of First- and Second-Order Effects,” Journal of Social & Clinical Psychology, Vol. 31, 2012, pp. 952-971.
Sex and gender role cultivation
Dawn Elizabeth England, Lara Descartes, and Melissa A. Collier-Meek, “Gender Role Portrayal and the Disney Princesses,” Sex Roles, Vol. 64, 2011, pp. 555-567.
Hilary Gamble and Leslie R. Nelson, “Sex in College Relationships: The Role Television Plays in Emerging Adults’ Sexual Expectations in Relationships,” Communication Monographs, Vol. 83, 2016, pp. 145-161.
Ashton Gerding and Nancy Signorielli, “Gender Roles in Tween Television Programming: A Content Analysis of Two Genres,” Sex Roles, Vol. 70, 2014, pp. 43-56.
Scott Parrott and Caroline Titcomb Parrott, “U.S. Television’s ‘Mean World’ for White Women: The Portrayal of Gender and Race on Fictional Crime Dramas,” Sex Roles, Vol. 73, 2015, pp. 70-82.
Erica Scharrer and Greg Blackburn, “Is Reality TV a Bad Girls Club? Television Use, Docusoap Reality Television Viewing, and the Cultivation of the Approval of Aggression,” Journalism & Mass Communication Quarterly, Vol. 95, 2018, pp. 235-257.
Erica Scharrer and Greg Blackburn, “Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms,” Mass Communication & Society, Vol. 21, 2018, pp. 149-177.
Scharrer, Erica, Stephen Warren, Eean Grimshaw, Gichuhi Kamau, Sarah Cho, Menno Reijven, and Congcong Zhang, 2021. “Disparaged Dads? A Content Analysis of Depictions of Fathers in US Sitcoms over Time,” Psychology of Popular Media, Vol. 10 (2): 275–87.
Kristen E. Van Vonderen and William Kinnally, “Media Effects on Body Image: Examining Media Exposure in the Broader Context of Internal and Other Social Factors,” American Communication Journal, Vol. 14, 2012, pp. 41-57.
Other applied contexts
Kathleen Beullens, Keith Roe, and Jan Van den Bulck, “Music Video Viewing as a Marker of Driving After the Consumption of Alcohol,” Substance Use & Misuse, Vol. 47, 2012, pp. 155-165.
Bumsub Jin and Seongjung Jeong, “The Impact of Korean Television Drama Viewership on the Social Perceptions of Single Life and Having Fewer Children in Married Life,” Asian Journal of Communication, Vol. 20, 2010, pp. 17-32.
Jae Eun Chung, “Medical Dramas and Viewer Perception of Health: Testing Cultivation Effects,” Human Communication Research, Vol. 40, 2014, pp. 333-349.
Amir Hetsroni and Hila Lowenstein, “Cultivation and Counter Cultivation: Does Religiosity Shape the Relationship Between Television Viewing and Estimates of Crime Prevalence and Assessment of Victimization Likelihood?,” Psychological Reports, Vol. 112, 2013, pp. 303-324.
Wendi Pollock, Natalia D Tapia, and Deborah Sibila, “Cultivation Theory: The Impact of Crime Media’s Portrayal of Race on the Desire to Become a U.S. Police Officer,” International Journal of Police Science & Management, Vol. 24 (1), 2022, pp. 42–52.
Jan-Philipp Stein, Elena Krause, and Peter Ohler, “Every (Insta)Gram Counts? Applying Cultivation Theory to Explore the Effects of Instagram on Young Users’ Body Image,” Psychology of Popular Media, Vol. 10 (1), 2021, pp. 87–97.
Yan Tian and Jina H. Yoo, “Medical Drama Viewing and Medical Trust: A Moderated Mediation Approach,” Health Communication, Vol. 35 (1), 2020, pp. 46–55.
Mina Tsay-Vogel, James Shanahan, and Nancy Signorielli, “Social Media Cultivating Perceptions of Privacy: A 5-Year Analysis of Privacy Attitudes and Self-Disclosure Behaviors Among Facebook Users,” New Media & Society, Vol. 20, 2018, pp. 141-161.
Teaching ideas
Elizabeth Ribarsky, “The Frankenstein Project: Examining Media's Role in Constructing Romantic Relationship Ideals,” Communication Teacher, Vol. 28, 2014, pp. 160-164.
You can access Further Resouces for a particular chapter in several ways:
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