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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 14—Social Judgment Theory
- Sherif stated that "most dramatic cases of attitude change, the most widespread, and enduring, are those involving changes in reference groups with differing values." Paraphrase what Sherif means. Why do you believe this happens? Can you provide an example from personal observation or experience?
- In light of Bochner and Insko’s sleep study, theorize how source credibility influences the process of making social judgments. Specifically, how does source credibility influence a person’s anchor point? Latitudes? Susceptibility to assimilation and contrast effects? The process of attitude change?
- Discuss the role of human choice in this theory. Specifically, if the outcome of persuasion only has to do with the discrepancy between the message and the anchor point, to what extent are humans free to make up their own minds?
- Let’s say that you and I have very different opinions on water conservation—I say "who cares, I'm entitled to water my lawn" and you say, "making sure everyone has enough water is more important than green grass." What would Sherif say you would need to do to persuade me to change my mind?
- In the discussion of the university fundraiser’s phone call to a wealthy alumnus, Griffin, Ledbetter, and Sparks raise the question of ethics. To what extent are you willing to use a persuasive message that does not reflect your true thoughts—even if that persuasive message is forecast to be more effective? How do you feel when you receive such persuasive messages? Connect your discussion to two or more of the ethical reflections covered in the textbook.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 14—Social Judgment Theory
- Sherif stated that "most dramatic cases of attitude change, the most widespread, and enduring, are those involving changes in reference groups with differing values." Paraphrase what Sherif means. Why do you believe this happens? Can you provide an example from personal observation or experience?
- In light of Bochner and Insko’s sleep study, theorize how source credibility influences the process of making social judgments. Specifically, how does source credibility influence a person’s anchor point? Latitudes? Susceptibility to assimilation and contrast effects? The process of attitude change?
- Discuss the role of human choice in this theory. Specifically, if the outcome of persuasion only has to do with the discrepancy between the message and the anchor point, to what extent are humans free to make up their own minds?
- Let’s say that you and I have very different opinions on water conservation—I say "who cares, I'm entitled to water my lawn" and you say, "making sure everyone has enough water is more important than green grass." What would Sherif say you would need to do to persuade me to change my mind?
- In the discussion of the university fundraiser’s phone call to a wealthy alumnus, Griffin, Ledbetter, and Sparks raise the question of ethics. To what extent are you willing to use a persuasive message that does not reflect your true thoughts—even if that persuasive message is forecast to be more effective? How do you feel when you receive such persuasive messages? Connect your discussion to two or more of the ethical reflections covered in the textbook.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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