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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
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TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 33—Semiotics
- Explain the relationship among a sign, a signifier, and a signified. Use a sign prevalent on your campus or in your town as an example.
- Think of your favorite recently-released movie. Using Barthes’ ideas, explain how the movie reinforces the dominant values of society.
- Unlike McLuhan, Barthes says little about the medium through which a sign is communicated. Write a dialogue between McLuhan and Barthes where they debate the question: Which is more important, the medium or the content of a message?
- Keeping his analysis of wrestling in mind, how might Barthes respond to the genre of reality television shows? How would he characterize the basic premises and plot elements that comprise the shows? How might he account for their popularity?
- Explain the difference between denotative and connotative sign systems. What is the connection between them? To really flesh this out, choose an example (other than the COVID-19 masks described in the chapter) to explain these sign systems.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 33—Semiotics
- Explain the relationship among a sign, a signifier, and a signified. Use a sign prevalent on your campus or in your town as an example.
- Think of your favorite recently-released movie. Using Barthes’ ideas, explain how the movie reinforces the dominant values of society.
- Unlike McLuhan, Barthes says little about the medium through which a sign is communicated. Write a dialogue between McLuhan and Barthes where they debate the question: Which is more important, the medium or the content of a message?
- Keeping his analysis of wrestling in mind, how might Barthes respond to the genre of reality television shows? How would he characterize the basic premises and plot elements that comprise the shows? How might he account for their popularity?
- Explain the difference between denotative and connotative sign systems. What is the connection between them? To really flesh this out, choose an example (other than the COVID-19 masks described in the chapter) to explain these sign systems.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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