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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
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TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 2—Objective and Interpretive Approaches to Communication Theory
- In this chapter, Griffin, Ledbetter, and Sparks present the objective/interpretive continuum as a way of categorizing communication theories. Are you most comfortable with an objective or interpretive approach? Why?
- The chapter opens with competing analyses of a Toyota ad. Which analysis do you find most compelling? Persuasive? Useful? Insightful?
- Compare and contrast emancipation and objectivity as goals for theory. How, specifically, do they differ? How, if at all, might the goals combine to pursue shared aims?
- What limitations do you anticipate in a strictly objective approach to the study of communication? How about a strictly interpretive approach?
- Toward the end of the chapter, the authors reflect on the question, “Why is [the objective/interpretive difference] important?” After reading the chapter, how would you answer this question?
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 2—Objective and Interpretive Approaches to Communication Theory
- In this chapter, Griffin, Ledbetter, and Sparks present the objective/interpretive continuum as a way of categorizing communication theories. Are you most comfortable with an objective or interpretive approach? Why?
- The chapter opens with competing analyses of a Toyota ad. Which analysis do you find most compelling? Persuasive? Useful? Insightful?
- Compare and contrast emancipation and objectivity as goals for theory. How, specifically, do they differ? How, if at all, might the goals combine to pursue shared aims?
- What limitations do you anticipate in a strictly objective approach to the study of communication? How about a strictly interpretive approach?
- Toward the end of the chapter, the authors reflect on the question, “Why is [the objective/interpretive difference] important?” After reading the chapter, how would you answer this question?
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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