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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
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- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
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- Changes—for each theory, since the previous edition
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TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 36—Cultivation Theory
- For some sports fans, watching games and sports news comprises much of their viewing behavior. What kind of worldview might a heavy diet of sports TV cultivate?
- Think of your three favorite television shows. How much violence do they contain? Do the shows exert cultivation effects beyond violence? If so, what are they?
- The chapter mentions a quote from Scottish patriot Andrew Fletcher: “If a man were permitted to make all the ballads, he need not care who should make the laws of a nation.” Explain why this was a favorite quote for Gerbner.
- Today, most people do not watch TV through airwave broadcast or through cable; rather, they access video content through on-demand streaming services. Discuss the extent to which these technological changes necessitate revising cultivation theory.
- The institutional process analysis prong is crucial to cultivation theory's explanatory engine, but it has received the least amount of research. Why might that be? What would scholars need to do in order to engage in institutional process analysis? If you have read the chapter on Hall's cultural studies, how would this kind of research be similar to or different from that of cultural studies scholars?
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 36—Cultivation Theory
- For some sports fans, watching games and sports news comprises much of their viewing behavior. What kind of worldview might a heavy diet of sports TV cultivate?
- Think of your three favorite television shows. How much violence do they contain? Do the shows exert cultivation effects beyond violence? If so, what are they?
- The chapter mentions a quote from Scottish patriot Andrew Fletcher: “If a man were permitted to make all the ballads, he need not care who should make the laws of a nation.” Explain why this was a favorite quote for Gerbner.
- Today, most people do not watch TV through airwave broadcast or through cable; rather, they access video content through on-demand streaming services. Discuss the extent to which these technological changes necessitate revising cultivation theory.
- The institutional process analysis prong is crucial to cultivation theory's explanatory engine, but it has received the least amount of research. Why might that be? What would scholars need to do in order to engage in institutional process analysis? If you have read the chapter on Hall's cultural studies, how would this kind of research be similar to or different from that of cultural studies scholars?
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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