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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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- Exercises & Activities
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TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 37—Agenda-Setting Theory
- Both agenda-setting theory and cultivation theory address how the media shapes the beliefs of viewers and users. Compare and contrast these theories in terms of their emphases, their research methods, and basic assumptions. With the six criteria for a good objective theory in mind, which do you think is the superior theory?
- Throughout the chapter, Griffin, Ledbetter, and Sparks refer to examples of presidential elections from the 1960s on. Consider the most recent presidential election in your country. What do you remember about how the media framed each of the major candidates? Identify at least two different frames that could be adopted for each candidate.
- In response to the question, “Who sets the agenda for the agenda-setters?”, the chapter suggests several answers: gatekeepers, interest aggregations, powerful political figures, and public relations specialists, and partisan and/or specialized news sources. Which of these do you think wields the strongest agenda-setting power? What factors might alter that power balance?
- Find a copy of the most recent edition of your school’s newspaper or news website. What issues are emphasized? What issues are deemphasized? What issues do not appear at all? Why?
- The spread of fake news has become a major concern. Use the language and ideas of agenda-setting theory to explain why fake news is harmful and what could be done to reduce, slow, or stop it.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 37—Agenda-Setting Theory
- Both agenda-setting theory and cultivation theory address how the media shapes the beliefs of viewers and users. Compare and contrast these theories in terms of their emphases, their research methods, and basic assumptions. With the six criteria for a good objective theory in mind, which do you think is the superior theory?
- Throughout the chapter, Griffin, Ledbetter, and Sparks refer to examples of presidential elections from the 1960s on. Consider the most recent presidential election in your country. What do you remember about how the media framed each of the major candidates? Identify at least two different frames that could be adopted for each candidate.
- In response to the question, “Who sets the agenda for the agenda-setters?”, the chapter suggests several answers: gatekeepers, interest aggregations, powerful political figures, and public relations specialists, and partisan and/or specialized news sources. Which of these do you think wields the strongest agenda-setting power? What factors might alter that power balance?
- Find a copy of the most recent edition of your school’s newspaper or news website. What issues are emphasized? What issues are deemphasized? What issues do not appear at all? Why?
- The spread of fake news has become a major concern. Use the language and ideas of agenda-setting theory to explain why fake news is harmful and what could be done to reduce, slow, or stop it.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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