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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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- Exercises & Activities
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TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 28—Afrocentricity
- How would you explain the concept of cultural hegemony to someone unfamiliar with the idea? Theon Hill explains it using the example of ice in beverages. Choose one or two other specific examples that might help someone understand cultural hegemony.
- The chapter's cartoon from The Boondocks suggests that Friends is a Eurocentric show. Assuming you have at least some familiarity with the classic and still-popular NBC sitcom, elaborate this. What aspects of the show indicate Eurocentrism? If Friends were to be rebooted and take the claims of Afrocentricity seriously, how would the rebooted show need to differ from the original?
- Hill describes three core assumptions of Afrocentricity: knowledge must be useful, the nature of life is spirtual, and culture is a crucial source for shaping identity. Which of these core assumptions most strongly challenges Eurocentric perspectives, and why? Which is most likely to be considered or embraced by Western communication theorists?
- A key idea in Afrocentric theorizing is Nommo. Find a song, speech, book, movie, TV show, cartoon, or other form of media that you believe exhibits Nommo, and explain how Nommo appears in it.
- The chapter's critique section concludes with the provocative idea that judging Afrocentricity by Western theory standards might be inappropriate. From your understanding of the theory, identify two possible standards for evaluating theory that might emerge from an Afrocentric perspective.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 28—Afrocentricity
- How would you explain the concept of cultural hegemony to someone unfamiliar with the idea? Theon Hill explains it using the example of ice in beverages. Choose one or two other specific examples that might help someone understand cultural hegemony.
- The chapter's cartoon from The Boondocks suggests that Friends is a Eurocentric show. Assuming you have at least some familiarity with the classic and still-popular NBC sitcom, elaborate this. What aspects of the show indicate Eurocentrism? If Friends were to be rebooted and take the claims of Afrocentricity seriously, how would the rebooted show need to differ from the original?
- Hill describes three core assumptions of Afrocentricity: knowledge must be useful, the nature of life is spirtual, and culture is a crucial source for shaping identity. Which of these core assumptions most strongly challenges Eurocentric perspectives, and why? Which is most likely to be considered or embraced by Western communication theorists?
- A key idea in Afrocentric theorizing is Nommo. Find a song, speech, book, movie, TV show, cartoon, or other form of media that you believe exhibits Nommo, and explain how Nommo appears in it.
- The chapter's critique section concludes with the provocative idea that judging Afrocentricity by Western theory standards might be inappropriate. From your understanding of the theory, identify two possible standards for evaluating theory that might emerge from an Afrocentric perspective.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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