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Chapter 2—Objective and Interpretive Approaches to Communication Theory
While the content is similar to the previous edition, the authors have consciously altered the labels, consistently referring to the two paradigmatic camps as “objective scholars” (instead of empirical) and “interpretive scholars.” This change clarifies that each camp has a different underlying value (objectivity or interpretation). The other major change is a new featured ad as the focal example and a new pair of communication scholars who offer their insight.
You can access Changes for a particular chapter in several ways:
Resources
by Type
Instructors can get
additional resources.
Read more
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
From the Instructors Manual, with additional notes from the authors
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 2—Objective and Interpretive Approaches to Communication Theory
While the content is similar to the previous edition, the authors have consciously altered the labels, consistently referring to the two paradigmatic camps as “objective scholars” (instead of empirical) and “interpretive scholars.” This change clarifies that each camp has a different underlying value (objectivity or interpretation). The other major change is a new featured ad as the focal example and a new pair of communication scholars who offer their insight.
You can access Changes for a particular chapter in several ways:
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