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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
Resources
by Type
Instructors can get additional
resources. Read more
TEXT COMPARISON
CHANGES
New to Theory Resources?
Find out more in this
short video overview (3:01).
in the 11th Edition
From the Instructors Manual, with additional notes from the authors
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 15—Elaboration Likelihood Model
This chapter has been edited for clarity. In addition, the section on the power of a celebrity as an endorser has been revised and updated. We now know that the sway of a celebrity endorsement may not be entirely based on peripheral thinking, but may be processed on the central route if the product being advertised is perceived as both highly important and contributes to the endorser’s success or fame. Recent research is cited to support this addendum.
You can access Changes for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
CHANGES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
in the 11th Edition
From the Instructors Manual, with additional notes from the authors
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 15—Elaboration Likelihood Model
This chapter has been edited for clarity. In addition, the section on the power of a celebrity as an endorser has been revised and updated. We now know that the sway of a celebrity endorsement may not be entirely based on peripheral thinking, but may be processed on the central route if the product being advertised is perceived as both highly important and contributes to the endorser’s success or fame. Recent research is cited to support this addendum.
You can access Changes for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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