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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
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- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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New to Theory Resources?
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Social Judgment Theory
Sherif & Sherif
SOCIAL INFLUENCE: PERSUASION
Theory Overview 11th Edition
The larger the discrepancy between a speaker’s position and a listener’s point of view, the greater the change in attitude—as long as the message doesn’t fall within the hearer’s latitude of rejection. High ego- involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)
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VIDEOS
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Social Judgment Theory
Sherif & Sherif
SOCIAL INFLUENCE: PERSUASION
Theory Overview 11th Edition
The larger the discrepancy between a speaker’s position and a listener’s point of view, the greater the change in attitude—as long as the message doesn’t fall within the hearer’s latitude of rejection. High ego- involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)
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