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Objective and Interpretive Approaches to Communication Theory
Chapter Component
OVERVIEW
Chapter Changes 11th Edition
While the content is similar to the previous edition, the authors have consciously altered the labels, consistently referring to the two paradigmatic camps as “objective scholars” (instead of empirical) and “interpretive scholars.” This change clarifies that each camp has a different underlying value (objectivity or interpretation). The other major change is a new featured ad as the focal example and a new pair of communication scholars who offer their insight.
CHANGE TO: View by Type
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by Theory
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resources. Read more
VIDEOS
APP LOGS
POP CULTURE CONNECTIONS
SOURCES
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Objective and Interpretive Approaches to Communication Theory
Chapter Component
OVERVIEW
Chapter Changes 11th Edition
While the content is similar to the previous edition, the authors have consciously altered the labels, consistently referring to the two paradigmatic camps as “objective scholars” (instead of empirical) and “interpretive scholars.” This change clarifies that each camp has a different underlying value (objectivity or interpretation). The other major change is a new featured ad as the focal example and a new pair of communication scholars who offer their insight.
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