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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
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- Theory Archive—PDF copies from the last edition in which a theory appeared
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CONVERSATION VIDEOS
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Objective and Interpretive Approaches to Communication Theory
Chapter Component
OVERVIEW
Theory Overview 11th Edition
This chapter describes objective and interpretive as two different worldviews that lead to distinct ways of studying communication theory. It considers how these worldviews differ in their ways of knowing, beliefs about human nature, assumptions of value, and purposes for developing and using theory.
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by Theory
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VIDEOS
APP LOGS
POP CULTURE CONNECTIONS
SOURCES
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Objective and Interpretive Approaches to Communication Theory
Chapter Component
OVERVIEW
Theory Overview 11th Edition
This chapter describes objective and interpretive as two different worldviews that lead to distinct ways of studying communication theory. It considers how these worldviews differ in their ways of knowing, beliefs about human nature, assumptions of value, and purposes for developing and using theory.
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