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Face-Negotiation Theory
Stella Ting-Toomey
CULUTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 11th Edition
People who have an interdependent self-image in a collectivistic culture are concerned with giving other-face or mutual-face, so they adopt a conflict style of avoiding or integrating. People who have an independent self-image in an individualistic culture are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-psychological tradition)
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Archived chapters (PDF)
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are available in
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See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Face-Negotiation Theory
Stella Ting-Toomey
CULUTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 11th Edition
People who have an interdependent self-image in a collectivistic culture are concerned with giving other-face or mutual-face, so they adopt a conflict style of avoiding or integrating. People who have an independent self-image in an individualistic culture are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-psychological tradition)
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