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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
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Cultural Studies
Stuart Hall
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 11th Edition
The mass media function to maintain the ideology of those who already have power. Producers encode the dominant ideology into media news that is decoded by consumers who (1) operate within the dominant–hegemonic code, (2) apply a negotiable code, or (3) substitute an oppositional code. (Critical tradition)
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VIDEOS
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cultural Studies
Stuart Hall
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 11th Edition
The mass media function to maintain the ideology of those who already have power. Producers encode the dominant ideology into media news that is decoded by consumers who (1) operate within the dominant–hegemonic code, (2) apply a negotiable code, or (3) substitute an oppositional code. (Critical tradition)
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