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Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky

GROUP AND ORGANIZATION COMMUNICATION: ORGANIZATIONAL COMMUNICATION


Theory Overview 11th Edition

Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, metaphors, and other symbolism to make sense of corporate culture. (Socio-cultural and semiotic tradition)


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Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky

GROUP AND ORGANIZATION COMMUNICATION: ORGANIZATIONAL COMMUNICATION


Theory Overview 11th Edition

Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, metaphors, and other symbolism to make sense of corporate culture. (Socio-cultural and semiotic tradition)


 

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