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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
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Cultivation Theory
George Gerbner
MASS COMMUNICATION: MEDIA EFFECTS
Theory Overview 11th Edition
Television is society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-psychological and socio-cultural traditions)
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VIDEOS
Archived chapters (PDF)
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are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cultivation Theory
George Gerbner
MASS COMMUNICATION: MEDIA EFFECTS
Theory Overview 11th Edition
Television is society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-psychological and socio-cultural traditions)
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