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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
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CONVERSATION VIDEOS
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danah boyd & Alice Marwick
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 11th Edition
The affordances of technology flatten multiple audiences into one. This makes it difficult to perform identities in an acceptable way. Sometimes, people manage context collapse by tailoring performances to please audiences, such as through self-censorship. At other times, they seek to segment audiences, such as through the use of privacy settings. (Socio-cultural tradition)
CHANGE TO: View by Type
Resources
by Theory
Instructors can get additional
resources. Read more
VIDEOS
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Context Collapse
danah boyd & Alice Marwick
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 11th Edition
The affordances of technology flatten multiple audiences into one. This makes it difficult to perform identities in an acceptable way. Sometimes, people manage context collapse by tailoring performances to please audiences, such as through self-censorship. At other times, they seek to segment audiences, such as through the use of privacy settings. (Socio-cultural tradition)
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