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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
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- Theory Archive—PDF copies from the last edition in which a theory appeared
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Communication Accommodation Theory
Howard Giles
CULUTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 11th Edition
People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)
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Resources
by Theory
Instructors can get additional
resources. Read more
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Communication Accommodation Theory
Howard Giles
CULUTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 11th Edition
People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)
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