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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
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New to Theory Resources?
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Cognitive Dissonance
Leon Festinger
SOCIAL INFLUENCE: PERSUASION
Theory Overview 11th Edition
Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints, (2) seek reassurance after making a tough decision, and (3) change private beliefs to match public behavior when there is minimal justification for an action. Self-consistency, a sense of personal responsibility, or self-affirmation can explain dissonance reduction. (Socio- psychological tradition)
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by Theory
Instructors can get additional
resources. Read more
VIDEOS
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cognitive Dissonance
Leon Festinger
SOCIAL INFLUENCE: PERSUASION
Theory Overview 11th Edition
Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints, (2) seek reassurance after making a tough decision, and (3) change private beliefs to match public behavior when there is minimal justification for an action. Self-consistency, a sense of personal responsibility, or self-affirmation can explain dissonance reduction. (Socio- psychological tradition)
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