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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
Resources
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Instructors can get additional
resources. Read more
TEXT COMPARISON
APPLICATION LOGS
New to Theory Resources?
Find out more in this
short video overview (3:01).
10th Edition
Student comments on practical use of a theory, from the Instructors Manual and additions to the website
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 26—Semiotics
Katherine
Michael Jordan played most of his game (especially his slam dunks) with his mouth hanging wide and his tongue wagging. This has come to signify talent, expectation of greatness, and pride. Jordan wanna-bees across the country picked up this little quirk. For them, keeping their mouth open signifies Michael Jordan, and therefore, being cool, talented, and better than everyone else. The image of superiority, however, is not derived from any comparable history of success or talent of their own; it’s based on myth.
You can access Application Logs for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
APP LOGS
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
10th Edition
Student comments on practical use of a theory, from the Instructors Manual and additions to the website
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 26—Semiotics
Katherine
Michael Jordan played most of his game (especially his slam dunks) with his mouth hanging wide and his tongue wagging. This has come to signify talent, expectation of greatness, and pride. Jordan wanna-bees across the country picked up this little quirk. For them, keeping their mouth open signifies Michael Jordan, and therefore, being cool, talented, and better than everyone else. The image of superiority, however, is not derived from any comparable history of success or talent of their own; it’s based on myth.
You can access Application Logs for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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