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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
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- Short Answer Quizzes—suggested questions and answers
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TEXT COMPARISON
APPLICATION LOGS
New to Theory Resources?
Find out more in this
short video overview (3:01).
10th Edition
Student comments on practical use of a theory, from the Instructors Manual and additions to the website
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 29—Cultivation Theory
Beth
My freshman year roommate and I differ on opinions. She thinks that it is all right for her to drive to Chicago’s Midway Airport alone at night, whereas I believe that it is dangerous for a woman to drive there alone at night. Every time she goes to the airport to pick up a friend I ask her to bring a boy along with her because “it is much safer to have a boy with you.” After reading Gerbner’s cultivation theory, I understand why we differ so much on opinion. Growing up, I loved to watch television. In high school, my favorite shows were ER and Chicago Hope, both of which are set in Chicago and are shows that are violent. Tiffany (my roommate), on the other hand, hated watching television when she was growing up. Even now, she rarely turns on the TV. According to Gerbner’s theory, I have become more cautious about driving to Midway alone at night because of the amount of television I watched, which depicts women getting attacked in their cars at night. Whereas Tiffany see nothing wrong with it, and that could be due to the fact that she watched fewer images of crime on television.
You can access Application Logs for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
APP LOGS
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
10th Edition
Student comments on practical use of a theory, from the Instructors Manual and additions to the website
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 29—Cultivation Theory
Beth
My freshman year roommate and I differ on opinions. She thinks that it is all right for her to drive to Chicago’s Midway Airport alone at night, whereas I believe that it is dangerous for a woman to drive there alone at night. Every time she goes to the airport to pick up a friend I ask her to bring a boy along with her because “it is much safer to have a boy with you.” After reading Gerbner’s cultivation theory, I understand why we differ so much on opinion. Growing up, I loved to watch television. In high school, my favorite shows were ER and Chicago Hope, both of which are set in Chicago and are shows that are violent. Tiffany (my roommate), on the other hand, hated watching television when she was growing up. Even now, she rarely turns on the TV. According to Gerbner’s theory, I have become more cautious about driving to Midway alone at night because of the amount of television I watched, which depicts women getting attacked in their cars at night. Whereas Tiffany see nothing wrong with it, and that could be due to the fact that she watched fewer images of crime on television.
You can access Application Logs for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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