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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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CONVERSATION VIDEOS
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TEXT COMPARISON
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New to Theory Resources?
Find out more in this
short video overview (3:01).
Weighing the Words
Chapter Component
OVERVIEW
Theory Overview 10th Edition
This chapter further elaborates the difference between objective and interpretive approaches to communication theory. It offers six standards for evaluating objective theories and six standards for evaluating interpretive theories. The chapter concludes by considering possibilities for common ground between interpretive and objective theorists.
CHANGE TO: View by Type
Resources
by Theory
Instructors can get additional
resources. Read more
VIDEOS
APP LOGS
LINKS
SOURCES
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Weighing the Words
Chapter Component
OVERVIEW
Theory Overview 10th Edition
This chapter further elaborates the difference between objective and interpretive approaches to communication theory. It offers six standards for evaluating objective theories and six standards for evaluating interpretive theories. The chapter concludes by considering possibilities for common ground between interpretive and objective theorists.
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