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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
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CONVERSATION VIDEOS
TEXT COMPARISON
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New to Theory Resources?
Find out more in this
short video overview (3:01).
Social Judgment Theory
Muzafer Sherif
INTERPERSONAL COMMUNICATION: INFLUENCE
Theory Overview 10th Edition
The larger the discrepancy between a speaker’s position and a listener’s point of view, the greater the change in attitude—as long as the message doesn’t fall within the hearer’s latitude of rejection. High ego- involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)
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by Theory
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resources. Read more
VIDEOS
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Social Judgment Theory
Muzafer Sherif
INTERPERSONAL COMMUNICATION: INFLUENCE
Theory Overview 10th Edition
The larger the discrepancy between a speaker’s position and a listener’s point of view, the greater the change in attitude—as long as the message doesn’t fall within the hearer’s latitude of rejection. High ego- involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)
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