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Narrative Paradigm
Walter Fisher
GROUP AND PUBLIC COMMUNICATION: PUBLIC RHETORIC
Theory Overview 10th Edition
People are storytelling animals; almost all forms of human communication are fundamentally narrative. Listeners judge a story by whether it hangs together and rings true with the values of an ideal audience. Thus, narrative rationality is a matter of coherence and fidelity. (Rhetorical tradition)
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Archived chapters (PDF)
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New to Theory
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Find out more in this short
video overview (3:01).
Narrative Paradigm
Walter Fisher
GROUP AND PUBLIC COMMUNICATION: PUBLIC RHETORIC
Theory Overview 10th Edition
People are storytelling animals; almost all forms of human communication are fundamentally narrative. Listeners judge a story by whether it hangs together and rings true with the values of an ideal audience. Thus, narrative rationality is a matter of coherence and fidelity. (Rhetorical tradition)
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