The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.
Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
CHANGE TO: View by Type
Resources
by Theory
Instructors can get additional
resources. Read more
CONVERSATION VIDEOS
SUGGESTED MOVIE CLIPS
TEXT COMPARISON
Archived chapters (PDF)
from previous editions are
available in Resources by
Type. See list
New to Theory Resources?
Find out more in this
short video overview (3:01).
Media Ecology
Marshall McLuhan
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 10th Edition
The media must be understood ecologically. Changes in communication technology alter the symbolic environment—the socially constructed, sensory world of meanings. We shaped our tools—the phonetic alphabet, printing press, and telegraph—and they in turn have shaped our perceptions, experiences, attitudes, and behavior. Thus, the medium is the message. (Socio-cultural tradition)
CHANGE TO: View by Type
Resources
by Theory
Instructors can get additional
resources. Read more
VIDEOS
MOVIE CLIPS
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Media Ecology
Marshall McLuhan
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 10th Edition
The media must be understood ecologically. Changes in communication technology alter the symbolic environment—the socially constructed, sensory world of meanings. We shaped our tools—the phonetic alphabet, printing press, and telegraph—and they in turn have shaped our perceptions, experiences, attitudes, and behavior. Thus, the medium is the message. (Socio-cultural tradition)
Copyright © Em Griffin 2024 | Web design by Graphic Impact