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Face-Negotiation Theory
Stella Ting-Toomey
CULTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 10th Edition
People who have an interdependent self- image in a collectivistic culture are concerned with giving other-face or mutual-face, so they adopt a conflict style of avoiding or integrating. People who have an independent self-image in an individualistic culture are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-cultural and socio-psychological traditions)
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Archived chapters (PDF)
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are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Face-Negotiation Theory
Stella Ting-Toomey
CULTURAL CONTEXT: INTERCULTURAL COMMUNICATION
Theory Overview 10th Edition
People who have an interdependent self- image in a collectivistic culture are concerned with giving other-face or mutual-face, so they adopt a conflict style of avoiding or integrating. People who have an independent self-image in an individualistic culture are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-cultural and socio-psychological traditions)
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