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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
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TEXT COMPARISON
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Expectancy Violations Theory
Judee Burgoon
INTERPERSONAL COMMUNICATION: INTERPERSONAL MESSAGES
Theory Overview 10th Edition
Violating another person’s interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward valence is negative, they should act in a socially appropriate way. (Socio-psychological tradition)
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Resources
by Theory
Instructors can get additional
resources. Read more
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Expectancy Violations Theory
Judee Burgoon
INTERPERSONAL COMMUNICATION: INTERPERSONAL MESSAGES
Theory Overview 10th Edition
Violating another person’s interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward valence is negative, they should act in a socially appropriate way. (Socio-psychological tradition)
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