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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
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- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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CONVERSATION VIDEOS
TEXT COMPARISON
Archived chapters (PDF)
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New to Theory Resources?
Find out more in this
short video overview (3:01).
Dramatism
Kenneth Burke
GROUP AND PUBLIC COMMUNICATION: PUBLIC RHETORIC
Theory Overview 10th Edition
Words are symbolic action, and rhetoric is the search for a scapegoat to take our guilt. Unless we identify with the drama portrayed by a speaker, persuasion won’t occur. The dramatistic pentad of act, scene, agent, agency, and purpose is the critic’s tool for discovering how a speaker builds such identification. (Rhetorical tradition)
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Resources
by Theory
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resources. Read more
VIDEOS
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Dramatism
Kenneth Burke
GROUP AND PUBLIC COMMUNICATION: PUBLIC RHETORIC
Theory Overview 10th Edition
Words are symbolic action, and rhetoric is the search for a scapegoat to take our guilt. Unless we identify with the drama portrayed by a speaker, persuasion won’t occur. The dramatistic pentad of act, scene, agent, agency, and purpose is the critic’s tool for discovering how a speaker builds such identification. (Rhetorical tradition)
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