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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
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- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
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CONVERSATION VIDEOS
TEXT COMPARISON
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New to Theory Resources?
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short video overview (3:01).
Cultural Studies
Stuart Hall
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 10th Edition
The mass media function to maintain the ideology of those who already have power. Corporately controlled media provide the dominant discourse of the day, which frames the interpretation of events. Critics should seek not only to interpret culture, but to change it. Media audiences do have the capacity to resist hegemony. (Critical tradition)
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Resources
by Theory
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resources. Read more
VIDEOS
TEXT COMPARE
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cultural Studies
Stuart Hall
MASS COMMUNICATION: MEDIA AND CULTURE
Theory Overview 10th Edition
The mass media function to maintain the ideology of those who already have power. Corporately controlled media provide the dominant discourse of the day, which frames the interpretation of events. Critics should seek not only to interpret culture, but to change it. Media audiences do have the capacity to resist hegemony. (Critical tradition)
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